With social media platforms being used as search engines more and more, it makes sense to focus on using the right keywords so your content is not just seen by a wide audience, but the right audience.

Because you don’t want all of your hard work creating killer content to go to waste by not being seen.

But how do you know what words are “keywords” and what makes something optimized for search engines?

Today I’m breaking down how you can use SEO and keywords on TikTok and Instagram so all that time you spend on your content doesn’t go to waste and it gets seen by the right people.

One of the biggest debates for creators is whether or not you should have a niche.

Focusing on one topic can help you gain a really strong audience because you’re creating such specific content. But at the same time, it can restrict you to only talking about one topic, which can cause major burnout.

After all, we all have more than one passion or interest and we should be able to feel like we can talk about more than just one topic on social media.

Whether you’re just starting out and trying to decide what your niche is or you have a niche, but it’s left you feeling creatively unfulfilled and burnt out, this episode is for you.

I’m giving you the scoop on niches, mission statements, creator sprints, and personal branding.

Are you tired of sending out countless pitches to brands?

Getting paid partnerships is not easy and can be so discouraging when you’re doing all of the pitching and not getting the responses you want.

But what if you didn’t have to be the one to pitch all the time and instead brands came to you looking to collaborate? What if instead you had brands reaching out to you?

After my years of being a content creator full time, I’ve gotten my fair share of brand deals both ways. And having brands come to me already knowing what I do and what kind of content I can create for them is not only empowering, but it also saves me so much time and effort.

So today, I’m giving you the scoop on how you can get brands to pitch to you instead of always being the one to reach out for collaborations.

I often talk about the importance of diversifying your creator business to create consistent income and prevent burnout. One of the ways I’ve done this is by building a membership program that has grown to over 100 creators.

Having the Soulcial Suite has allowed me to share my knowledge about the creator industry with others, build a community that helps and supports each other, and gives me more control over my income each month.

I am so passionate about coaching creators and building a community so that no one has to navigate this crazy industry alone.

Today, I’m giving you the scoop on everything I did to create this incredible Soulcial Suite community.

It’s no secret that there’s major competition in the creator industry.

In fact, I’d say that’s one of the biggest things holding people back from pursuing a career as a content creator, thinking that there’s too many people already.

And while I know that there’s room for everybody, it doesn’t make it any easier to stand out from the millions of other influencers also trying to land paid partnerships.

But don’t let that discourage you from reaching out to even the biggest brands because you can absolutely set yourself apart from other creators and show them the value YOU can provide for them.

Today, I’m giving you the scoop on different things you can do to set yourself apart from the crowd and capture a brand’s attention.

One of the most fulfilling, but sometimes forgotten, parts of being a creator is creating *connections* with people online.

If you’re struggling with low engagement or reach, it might be time to step back and ask yourself if you’re creating content that CONNECTS with people.

After all, people follow you for YOU, so it’s time to start focusing on creating content that helps your audience get a better idea of who you really are.

It can be intimidating to get real and authentic, but it’s what’s going to help people connect with you and want to follow along and engage with your content.

Today, we’re diving into some ways to create those meaningful connections and how you can build a community.

Having to create content *consistently* can be one of the biggest challenges that creators face. It can be hard to keep up with the amount of content ideas you need. And finding the time and systems to create content is a whole other challenge.

I work with creators all the time who tell me that they’re struggling to consistently put out content. They want to be able to make this a sustainable career, but when they can’t come up with content ideas or feel like they don’t have the time to create content, it can seem impossible.

After years of being a creator, I’ve learned a few tips and tricks that have helped me sustain this as a career and made creating content fulfilling and sustainable.

Today, I’m sharing five things that I tell my students when they’re struggling to consistently create content.

As a content creator, the topic of money can seem taboo. It seems like no one wants to share how much they make and talk openly about the different *ways* they make money.

After all, you should have multiple sources of income when you’re a creator because you can’t just depend on consistently landing brand deals that can cover your expenses.

But I am not one to gatekeep. Because when you’re starting as a creator, you may not know how to diversify your income and what a realistic breakdown of revenue streams looks like.

Last month my income came from SIX different sources. And spoiler alert, brand partnerships were actually my fourth highest income stream.

Today, I’m sharing a breakdown of all of my income streams from last month and how I got each of these opportunities.

There are so many arbitrary “rules for creators” thrown around out there that as a new creator, it can be overwhelming and feel very rigid. Like if you don’t follow certain rules, you won’t land brand deals like you want to.

These “rules” can leave you drained and discouraged because they don’t actually yield real results.

I’ve seen so many creators feel like they have to do certain things, like send as many cold pitches as possible or put way too much emphasis on their media kit that it takes time away from doing things that actually benefit them, like focusing on forming genuine relationships with the brands.

Today I’m sharing three “rules” for brand partnerships that creators should STOP following.

Most creators are no stranger to burnout — or the feeling of not being inspired or excited about what they’re posting. You feel like you’re doing what everyone wants you to be doing, but sometimes the results aren’t there and neither is the passion.

Who wants to create content when you’re feeling that way? When I found myself faced with this situation recently, I decided it was necessary to make a change.

I started to create content in a way that was more sustainable and exciting for me but that my audience would still enjoy and connect with — I essentially started “doing less”.

Today, I’m sharing with you a few of the tactics that helped me fall in love with creating content again by “doing less”.

There are a lot of challenges that come with being a creator.

And sometimes this industry can feel so competitive and lonely. Other creators aren’t always open about the challenges they face and the questions they have, making you feel like you’re the only one struggling.

But I’m here to tell you that you are not alone in your struggles. Every creator deals with them.

And if we talk about the struggles we’re facing as creators, we can help each other avoid being scammed or underpaid. There’s room for all of us online, so we should be helping each other through these struggles we’re all facing.

Today, we’re here with Ayomi Samaraweera, the founder and CEO of Canopy, a dedicated community for Creators to crowdsource information to accelerate their careers and spill the tea in a safe space. She worked for three years in the Creator Economy at TikTok and Jellysmack, then became a creator herself, so she is an expert in the challenges that creators face everyday.

She found that the industry was plagued with information asymmetry, so she created a solution - Canopy.

Today, we’re diving into some of the struggles that every creator faces as they build their business.

We’re giving you the scoop on  exactly how to overcome these challenges.

As creators, we face challenges like letting our job drain our energy and ending up burnt out or unfulfilled.

But there are ways we can take advantage of our unique strengths so we can create to the best of our abilities. We can create great content and build our online businesses without compromising our energy and wellbeing.

It just takes understanding how to get to that state of flow and “zone of genius” to build our dream lives, creating content without getting burnt out.

Today, we’re here with Briana Garnica, an energy coach on a mission to help people understand their personality, strengths, and superpowers to help them make their dreams a reality in a sustainable way, and she explains how as creators, we can do that too.

In 2019, she reached her breaking point, realizing that her life didn’t look anything like she thought it would because she was living based on the rules everyone else was putting on her instead of listening to her own intuition and energy.

So, she decided to pursue her passion of becoming an energy coach, helping people align their thoughts, body, and emotions so they can make their dream life a reality.

Today, we’re diving into what our “zone of genius” is and how we can operate in it as creators.

We’re giving you the scoop on using this zone of genius to combat burnout and create in a sustainable way.

If you had to guess what brands look for when deciding what creators to partner with, what would you say the most important things are?

Sometimes, the brand’s perspectives on partnerships can feel like somewhat of a mystery.

You don’t always know why they will or won’t work with you or how they measure if a campaign is successful and want to develop a long-term partnership.

Today, we’re here with the VP of Marketing and Brand Strategy and Linqia, an influencer marketing agency, and he gives us the inside scoop on how brands are actually measuring influencer performance.

He has led strategy across HUNDREDS of influencer campaigns on behalf of large brands in industries like consumer goods, health and wellness, financial services, and more.

Today, we’re diving into what brands are actually looking for when they work with influencers, like their expectations for engagement and the differences between paid content and organic.

If you’re a content creator and have been struggling to consistently come up with content ideas, you’ve come to the right place.

No matter how long you’ve been creating content, this is a challenge every creator faces. It’s bound to happen when you’re posting multiple times a week on several different platforms.

You want to create content that engages your audience, but you don’t know what they’re looking for.

One of the most valuable places you can look for content ideas is the social media platforms themselves. Using the different tools and suggestions each platform has, you’ll be able to generate countless ideas that are RELEVANT and VALUABLE to your audience.

This is the second and final week of the series in collaboration with Emma Cortes and her podcast, “Creative Edition.” where we’re giving you the scoop on our PROVEN methods for generating more content ideas.

Emma has been a fashion and lifestyle creator and entrepreneur for over five years, so she definitely knows a thing or two about coming up with content ideas. We’re combining our experiences to help you work smarter, not harder when building YOUR content strategy.

Consistently creating content is an absolute blast… when you have ideas for what to create. Otherwise, it can be mentally draining and beyond frustrating.

Don’t worry, though. We’ve all been there, whether it was at the beginning of our careers when we were trying to figure out how to turn our interests into engaging content or years into being a content creator when we feel like we’ve completely run out of ideas for what to post.

This is the first part in a four-episode series in collaboration with Emma Cortes and her podcast, “Creative Edition,” where we’re giving you the scoop on our PROVEN methods for generating content ideas.

Emma has been a fashion and lifestyle creator and entrepreneur for over five years, so she definitely knows a thing or two about coming up with content ideas. We’re combining our experiences to help you work smarter, not harder when building YOUR content strategy.

Today we’re covering one of the ways to brainstorm content: by looking at the problems.

So if you’re ready to enjoy creating content again, here is where you can start looking for new ideas and ways to brainstorm.

We’ve all heard about AI.

Maybe you’ve even used something like Chat GPT to come up with a list of content ideas or write out a caption.

AI is being used in just about every industry and social media is no exception. One way I’ve experimented with using it in my business is to have it create a list of content ideas. And while I don’t solely rely on AI to do that, it has been a way to inspire new ideas and save me some time, which is something I’m always looking to do.

With it being so new and also being capable of so much, it can be overwhelming to figure out how to utilize it and what it can even do to help you as a creator.

Today, we’re here with Loic Alix-Brown, the Co-Founder and Head of Product at Flick.

He has been in the social media space since he was 17, so he has come to understand what frustrations social media managers and business owners face and how software can help solve them. He founded Flick while studying electronic engineering at Imperial College.

Now, Flick has helped over 100,000 business owners, social media managers, and agencies run their socials through tools in hashtags, scheduling, and analytics. Most recently, they have created an AI social media marketing tool that helps with brainstorming, copywriting, scheduling, and more.

Today, we’re diving into ways we can use AI to become better creators and optimize our social media presence.

Doubt and fear are a part of life, but working as a content creator can come with challenges that make us question ourselves and what we are capable of.

It doesn’t matter how long you’ve been a creator, we will all fall victim to limiting beliefs like thinking you can’t post something because it’s not perfect or not feeling like you have anything valuable to share with your audience.

When your content has the potential to be seen by millions of people, you put a lot of pressure on yourself, which causes you to overthink and stop yourself from doing what you really want to do.

Not to mention the fact that you are your brand, so everything feels more personal.

But, just know that you aren’t alone in struggling with these beliefs that might limit you.

I talked with Izzy Cunha about some of these doubts creators have. Izzy is a Latina content creator who has been in the creator biz for almost six years. This is only her second year as a full-time content creator and she has had successful partnerships with brands like Oreo, 7Eleven, Carmex, and more.

Before graduating college, she co-owned a video production company where she wore many hats, doing sales, hiring, contract negotiation, and more - all skills she still uses as a content creator.

Now, she travels full time, creating content about the things she loves - travel and fashion. She also hosts the podcast “Social Talk” where she discusses the ups and downs of social media and life as a content creator.

We’re giving you the scoop on some of the beliefs content creators have that hold them back from pursuing what they really want.

Do you find yourself struggling with Reels?

Short-form video content has been a huge part of social media recently, and while Instagram may not be pushing Reels like they were in the past couple years, they are still a valuable piece of content that can help you connect with your current audience and reach people beyond your followers.

So, what does it actually take to create a Reel that will be successful today? And what strategies should you be implementing?

Today, we’re here with Mandy Emerson, a social media strategist helping female entrepreneurs grow their business using social media. She has worked on social media for over ten years and started coaching in August 2020.

Since then, she has hosted Reel workshops, spoken at conferences and virtual summits, had multiple viral Reels, sold 6 figures in her first year of business, and launched a membership called Fierce Social Society where she helps small business owners and entrepreneurs grow and scale their business using social media.

Today, we’re diving into what makes a Reel successful, how you can create a Reels strategy, and how important trends actually are.

The pressure to create the perfect content and get the most engagement on every single post is overwhelming. With a job like this, it’s hard to slow down and evaluate what we really want to get out of being a creator and how to build a brand that resonates with you and your audience.

Today, Harley Jordan, creator coach, influencer agency owner, and podcast host, is here to share major tips on how doing less can give you more as a creator. She knows how to build a brand that provides value to the audience and is creatively fulfilling without following all of the so-called “rules” of social media.

Using her past experience in business operations at a startup, she landed $12k brand deals and eventually developed her two businesses. She has coached hundreds of women in building their personal brands and negotiated $200k in brand deals for agency clients.

Today, we’re giving you the scoop on how to do less, but get more as a creator.

One of the exciting parts of being a creator is that no two days are the same. Some days are full of shooting content, others you’re just working on your computer, and some days you’re doing a little bit of everything.

This can make it hard to schedule out your days to make the most of your time and figure out what you need to prioritize.

Emma Cortes is a Seattle-based fashion and lifestyle creator who has five years of experience monetizing her social media presence. With all her experience, she has learned a few tips and tricks for managing her time, working efficiently, and staying motivated.

With a podcast, blog, AND a thriving social media presence, she knows firsthand just how important it is to create systems that help her stay organized and keep her productive.

Today, she shares all about what her day to day looks like and how she manages to stay motivated to get everything done.

We’re giving you the scoop on all things productivity, planning, and organization.