How You Can Utilize AI to Become a Better Creator With Loic Alix-Brown

27 June

We’ve all heard about AI.

Maybe you’ve even used something like Chat GPT to come up with a list of content ideas or write out a caption.

AI is being used in just about every industry and social media is no exception. One way I’ve experimented with using it in my business is to have it create a list of content ideas. And while I don’t solely rely on AI to do that, it has been a way to inspire new ideas and save me some time, which is something I’m always looking to do.

With it being so new and also being capable of so much, it can be overwhelming to figure out how to utilize it and what it can even do to help you as a creator.

Today, we’re here with Loic Alix-Brown, the Co-Founder and Head of Product at Flick.

He has been in the social media space since he was 17, so he has come to understand what frustrations social media managers and business owners face and how software can help solve them. He founded Flick while studying electronic engineering at Imperial College.

Now, Flick has helped over 100,000 business owners, social media managers, and agencies run their socials through tools in hashtags, scheduling, and analytics. Most recently, they have created an AI social media marketing tool that helps with brainstorming, copywriting, scheduling, and more.

Today, we’re diving into ways we can use AI to become better creators and optimize our social media presence.

Listen to Episode 101 — Apple | Spotify

Find this episode’s guest:

Mandy Emerson
Instagram | TikTok | Website

The Social Scoop ⤵️
🤖 LinkedIn Launches Live Test of Generative AI Posts

LinkedIn has been developing a new option that you enable you to generate AI post
You have to share at least 30 words outlining what you want to say, then it will give you a first draft that you can review, edit, and make your own.

🚫 LinkedIn removes native carousels, profile videos, and in-image links

This went into effect on June 26.
As per LI, “Thanks to your invaluable feedback, we’ve learned that some of our creation tools aren’t facilitating your ability to share all of your amazing experiences and expertize with your community. This includes carousels, profile video, and the ability to embed clickable links within the image or video of your posts. So, starting June 26th, we’ll be removing these tools, though your current posts will still be viewable.”

💰 Instagram is working on the ability to customize subscription benefits

You have to have at least 3 benefits, but can choose up to 8.
They include: exclusive content, social and broadcast channels, behind the scenes, ask me anything, early access or releases, in-person events, shout-outs, exclusive merch, downloadable content, recurring programming, coaching, recipes, classes, and product reviews.

📲 After testing, Instagram will now let users download publicly posted Reels content

The video will have a watermark on it.
You can turn this feature on or off in your settings.
The feature is available for Public accounts onto.
Tap the “Share” icon on a Reel you love and select “download”

🛍️ TikTok launches ‘Trendy Beat’, an in-app showcase in an effort to push eCommerce

This is a new shopping feature within the TikTok app.
It will feature products that have gained popularity on videos and they’ll be shipped from China, sold by a company owned by TikTok’s parent company ByteDance.
The commerce push on TikTok hasn’t worked as well in Western markets, but they hope this will eventually win people over.

💵 TikTok expands access to TikTok Shops eCommerce program they have been testing

Businesses can apply to be part of this program which allows buyers to purchase things from within the TikTok app instead of going to the retailer’s website.