Idea Machine Series With Emma Cortes
Consistently creating content is an absolute blast… when you have ideas for what to create. Otherwise, it can be mentally draining and beyond frustrating.
Don’t worry, though. We’ve all been there, whether it was at the beginning of our careers when we were trying to figure out how to turn our interests into engaging content or years into being a content creator when we feel like we’ve completely run out of ideas for what to post.
This is the first part in a four-episode series in collaboration with Emma Cortes and her podcast, “Creative Edition,” where we’re giving you the scoop on our PROVEN methods for generating content ideas.
Emma has been a fashion and lifestyle creator and entrepreneur for over five years, so she definitely knows a thing or two about coming up with content ideas. We’re combining our experiences to help you work smarter, not harder when building YOUR content strategy.
Today we’re covering one of the ways to brainstorm content: by looking at the problems.
So if you’re ready to enjoy creating content again, here is where you can start looking for new ideas and ways to brainstorm.
Listen to Episode 102 — Apple | Spotify
Find this episode’s guest:
Emma Cortes
Instagram | TikTok
The Social Scoop ⤵️
🕒 TikTok discontinues ‘TikTok Now’
The copy of BeReal launched last September and they are now retiring this feature
💸 TikTok’s new ‘Creative Challenge’ is another income opportunity for creators
It will allow creators to submit video ads to brand challenges and get rewards based on how the video performs.
The challenge briefs will give the reward pool and detail the rules and requirements.
They are hoping to create more opportunities for creators to collaborate with brands in an authentic way and give creators freedom over their ads.
🎥 TikTok adds a new feature for creator monetization - Subscriber-Only videos
It is available to creators over 18 years old with a minimum of 1,000 followers.
“Subscriber-Only Videos are exclusive videos that only subscribers can view. The new perk encourages interactions beyond the LIVE room, enabling subscribers to like, comment, and reply to one another, helping creators foster even more meaningful connections with their community.”
👥 You can now add up to three collaborators on Instagram feed posts and Reels
