Do You Need a Niche as a Content Creator?

One of the biggest debates for creators is whether or not you should have a niche.

Focusing on one topic can help you gain a really strong audience because you’re creating such specific content. But at the same time, it can restrict you to only talking about one topic, which can cause major burnout.

After all, we all have more than one passion or interest and we should be able to feel like we can talk about more than just one topic on social media.

Whether you’re just starting out and trying to decide what your niche is or you have a niche, but it’s left you feeling creatively unfulfilled and burnt out, this episode is for you.

I’m giving you the scoop on niches, mission statements, creator sprints, and personal branding.

Listen to Episode 115 — Apple | Spotify | Youtube

📶 Instagram adds polls to the comment sections on posts and reels

  • This is a way to get users back into their feed

🏷 On Threads, you can now tag Instagram users who don’t have a Threads account

  • The tag will show the Instagram icon and you can tap through their Instagram profile.

💵 New updates on X premium tiers and charging users to access the platform

  • Elon Musk announced that there will be two new tiers of premium subscriptions

    • The cheaper one will have all of the features, but no reduction in ads and the more expensive one will have no ads.

  • They started charging new users $1 in New Zealand and the Philippines

    • If you opt out of subscribing, you can take “read only” actions

🎬 TikTok launches ‘Out of Phone’ as a way for brands to bring TikTok content beyond the platform

  • It includes Billboards, Cinema, and Other Screens

✅ Instagram is testing a new dedicated feed that will allow you to view content from ‘Meta Verified’ accounts only

⏱ TikTok is testing a 15-minute upload option

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