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Come hang with us every Tuesday. ✸

Created to help entrepreneurial influencers successfully & sustainably run their businesses, "Soulcial Scoop” brings you weekly social media news and thought-provoking conversations with industry experts every Tuesday.

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How to Achieve a Healthy Work-Life Balance as a Creator With Pamela Zapata

Taking care of yourself and your mental health as a creator is important all year long - not just in May for Mental Health Awareness Month.

Do you find yourself working beyond business hours and days since you’re working for yourself, so there’s no pressure to stop working at a certain time? Or are you feeling constantly burnt out because there’s no separation between your work and personal life and you feel pressure to make content out of everything.

It can be a constant battle between hustling to build a successful business out of being a creator while still maintaining boundaries that protect my mental health.

So how do you maintain a healthy work-life balance and continue killing it as an entrepreneur?

Today, we’re here with Pamela Zapata, New York City-based talent and marketing executive who has over 12 years of experience mastering influencer strategy, integrated marketing, talent relations, casting, and production for some of the biggest networks, brands, and agencies in the industry.

In 2019, she founded Society 18, a bicoastal influencer management and consulting agency with a focus on multicultural and multiethnic content creators and digital strategy.

With over a decade of experience in this industry, she understands the toll that being a creator can take on your mental health.

Today, we’re diving into how to pursue your passions as creators and entrepreneurs and still take care of yourself.

We’re giving you the scoop on all things work-life balance as a creator.

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Everything You Need to Know About Influencer Assistants With Olivia Pascale & Jessica Martin

As a creator, there are a lot of fun and creatively-fulfilling parts of the job. We get to make content, work with brands, and build communities online, but that also comes with responsibilities like managing emails, keeping track of campaigns, and so much more.

Today we’re here with Olivia Pascale and Jessica Martin, full-time influencers, co-owners of a digital creative agency, podcast hosts, and co-founders of Socially Ambitious, a course that teaches people to be irreplaceable influencer’s assistants.

They needed help managing different parts of their job, but they struggled to find an assistant that understood the influencer marketing industry enough to do things like pitching them to brands and managing their campaigns. Eventually, they found Anna, who as a micro-influencer herself, had the knowledge and skills related to influencer marketing that they were searching for.

They knew that other influencers were also struggling to find help, so they created a course that teaches people how to become irreplaceable influencer’s assistants, allowing influencers to devote more time to the parts of their job that they love and continue growing their creator business.

We talk all about what influencer assistants do, if all creators need one, and how much it costs to hire one.

We’re giving you the scoop on everything you need to know about influencer assistants.

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Everything Creators Need to Know About Social Selling With Erica Reitman

Finding ways to build your creator business and create more consistent income can be a challenge. You want to sell something that makes sense for you and be able to use your platform to sell without overwhelming your audience.

Today, we’re here with Erica Reitman, business coach and owner of Icon Agency, the first of its kind biz empire building agency. She started her coaching career in 2019 after “accidentally” moving to Mexico, and since then has made it her mission to help as many business owners as she can make more money and shake up their industries.

She coaches business owners in pricing, marketing, social, and so much more to help them build the foundation they need to earn multiple 6 and 7 figures.

Today, we’re diving into how you as a creator can identify your ideal products or services, determine a strong price point, and sell effectively on social media without overwhelming your audience.

We’re giving you the scoop on all things social selling.

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Finding Your Ideal Sustainable Content Style With Alisha DeRosier

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

Creators are expected to consistently be pumping out content, and if we're being honest, that can get exhausting. How do you manage the overwhelm of creating the content? Or trying to figure out WHAT to post? Or how difficult it can be to find a content style that works for YOU and your AUDIENCE?

On this week's episode of “Coached”, we're here with Soulcial Suite member, Alisha DeRosier, a hair stylist + creator based in Massachusetts to chat about how she can sustainably create content to help land brand deals + new hair clients.

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What to Consider When Setting Your Rates for Partnerships With Cynthia Ruff

Figuring out what to charge for content as a creator is one of the most challenging parts of the job. There’s unfortunately no formula or guidebook for us to follow.

Cynthia Ruff, CEO and co-founder of Hashtag Pay Me, knows a thing or two about creator rates. She left her job pricing CEO's salaries to become a full-time lifestyle blogger in 2018 and quickly realized that the way the creator economy prices work sucks.

After finishing her MBA at Georgia Tech, she set off to change that with Hashtag Pay Me- the first unbiased pricing calculator for creator work.

She spent over 18 months gathering data from a variety of brands, agencies, and creators themselves to determine "what is a fair rate". Their tool shows you how creators like you are getting paid for jobs right now, so you never have to question if you're charging the right price.

We’re giving you the scoop on all of the things you need to consider when setting your rates for partnerships. This my Biz BFF is Soulcial Scoop.

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Coached: How to Land More Creator Gigs With Toniann Calabro

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

For most creators, their goal is work on sponsored and content creation partnerships to help them bring in a steady income and build hype + community around brands that they’re loyal to. This week’s Soulcial Suite member, Toniann Calabro is no different. She’s a travel + lifestyle creator who shares her best insider tips and tricks on everything travel. In this episode, Toniann and I chat about the ways to find brands that best align with her and make a lasting impression on them so that you can get hired to partner together.

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Balancing Your 9-5 Job While Building Your Creator Business With Erin Chau

Finding the perfect balance between your 9-5 job and building your creator business takes a lot of trial and error. And no one knows this better than Erin Chau, a creator who is truly doing it all.

Today, Toronto-based creator Erin Chau, who empowers women to build a lifestyle of inner and outer confidence, is truly dropping gems on what it’s like to work two full-time jobs (AND somehow she finds time for sports, friends, and family).

She’s been a creator for 3+ years and created her platform to be real, raw, and authentic with her audience showing them that not everything you see online is real. Her mission is to build realistic expectations with what people are seeing online.

Today, we’re diving into how to balance your 9-5 job while building your creator business — and what it’s like if you don’t want to quit that full-time job.

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Coached: Responding to Brand Emails and Connecting with Your Audience With Alicia Williams

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

The feeling of getting a brand email email from a company you’ve been dreaming about is extremely exciting at first. Then, for many creators, the excitement turns into anxiety as they figure out how to respond to this email in a way that will lead to a successful partnership.

In today’s episode with Soulcial Suite member, Alicia Williams, we are chatting about what those brand deal responses actually look like and how to “wow” them into a partnership.

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Finding a Content Style That Let’s You Show Up Authentically & Find Success With Claire Wenrick

It’s easy to look at other creators, see their success, and not see all of the hard work and strategy behind it. And chances are there is strategy behind what creators are sharing on socials — especially if it’s their full-time job.

When you’re just “posting to post”, there’s a strong probability that you won’t see the results that you’d like. You need to pay attention to the things that are working and do more of that, but also pay attention to what your audience isn’t responding well to.

But how the heck do you take this information and use it to your advantage to create a strong content strategy?

Claire Wenrick is a creator I’ve personally looked up to for a while, and I knew that she must have a strong strategy behind the content she’s sharing on socials.

She’s not only a creator coach on TikTok that encourages all types of creators to harness the power of social media and take their personal brands or businesses to the next level through my strategies, but she’s also been a full time content creator since May of 2021 when she graduated college.

Today, we’re diving into finding a content style and strategy that works for you and allows you to show up authentically and sustainably. We’re giving you the scoop on all things creating the best, most effective content for your socials. This my Biz BFF is Soulcial Scoop.

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Coached: Creating Your Partnership Proposal With Hannah Franks

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

Many creators are uncomfortable selling themselves to brands — it takes a lot of confidence and knowledge. When it comes to sending your dream brand a proposal, ensuring that you're showing yourself off best and showcasing your knowledge is crucial in landing the deal. Today on “Coached”, we’re here with Soulcial Suite member Hannah Franks filling out an application to work with a brand she’s been dreaming about working with for years. Get your pen and paper out, and let’s walk through it together.

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What to Look for In Your Contracts & How to Negotiate Them With Trevor Mengel

Many creators get into the business knowing how to create incredible content and cultivate a community, but the whole running a business thing is foreign.. Contracts being something that I see the most creators having issues with.

Today, we’re here with Trevor Mengel, Co-founder & CEO of Cloutdesk, a company building the operating system for creator-brand partnerships.

He started Cloudesk to help independent creators like his spouse, professional creator Samantha Cutler, more efficiently manage and monetize brand collaborations.

Cloutdesk makes it ridiculously easy for creators to do things like negotiate for better compensation and automate 80% of the "administrative" work required for brand collabs — including contracts..

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Coached: Monetizing With Brands That Align With Your Values With Alyssa C Davis

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

The trust that you have with your audience is everything, and the second that you tarnish that relationship, it can cost you thousands of dollars in potential brand partnerships. In this week’s episode of “Coached”, I chatted with Soulcial Suite member Alyssa Davis about choosing brands that make sense for you and your personal branding.

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All the Ways for Creators to Win on TikTok in 2023 With Devran Amaratunga Karaca

More and more creators everyday are starting to see the potential in TikTok. If you’ve been thinking about starting to consistently create content there but are getting in your own way, this is the episode for you.

Maybe you’re curious how you can create engaging content that actually gets views and grows your following. Maybe you want to know how to earn an income from TikTok. Either way, in today’s episode with Devran Amaratunga Karaca of Kyra, you’ll get loads of insight from the agencies perspective.

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Coached: Turning Your Followers to Customers and Managing Affiliate Partnerships With Jacqueline Adan

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

Our audience is one of our most valuable assets as content creators. The trust that we have with them is what causes us to be such effective sales vehicles. But how do you build that trust? How do you encourage your followers to become customers?

In today’s episode with Soulcial Suite member, Jacqueline Adan, we are chatting about what it looks like to launch your own products and how you can sell to your audience without overwhelming them.

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How to Land High-Ticket UGC Gigs and Vacation for Free With Chelsea Hope

User-generated content (UGC) is a term you can’t go onto TikTok without hearing. Most creators would love the opportunity to make money creating content without having to post and worry about the pressure of performance on their personal pages.

Today’s guest, Chelsea Hope, is doing just that. This 22-year old started creating UGC in July 2022 and hasn’t turned back since. Within her first month, she secured $10,000 in deals and was able to quit her full-time retail job in her second month.

Now, Chelsea creates incredible content for brands, but she also has a huge focus on working in the travel industry. She’s managed to master the art of UGC for Airbnbs and hotels and has been traveling the country as a UGC creator ever since.

Today, we’re giving you the scoop on how to land more UGC travel gigs — this my Biz BFF is Soulcial Scoop.

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Coached: How to Create Your Own Course With Charlene Izere

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

When it comes to creating passive income, many creators consider creating their own course. Maybe you’ve got a really great idea for a course, but logistically, you have no idea where to start.(http://start.In) In this week’s episode of “Coached” with Charlene Izere, we’re discussing how to figure out what your course will look like and then go out and create it.

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4 Unconventional Ways for Creators to Work with Brands With Lindsey Gamble

When most creators consider monetizing, their first (and maybe only) thought would be sponsored posts. Well, working with brands in a sponsored capacity is one of the most popular ways to collaborate, it’s not always the most stable. This is why it’s so important for creators to diversify their income.

This week, we’re here with Lindsey Gamble, the Associate Director of Influencer Innovation at Mavrck. In this position, he helps keep the company at the forefront of influencer marketing and the creator economy by exploring trends, researching, and experimenting.

Today, we’re giving you the scoop on four different ways outside of sponsored content that you can create connections and monetize with brands as a creator.

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4 Hard Truths You Need to Get Comfortable with as a Creator

Being a creator isn’t easy. Creators are businesses, and for people who don’t have any business education or experience to try to build theirs from the ground up can be mentally taxing. From Imposter Syndrome to rejection, I’m sharing four hard truths that creators need to know going into the execution of building a company.

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Why You’re Not Getting Paid Brand Deals

Entering my third year of coaching creators in my business, Soulcialmate, I have heard it all from creators, but the biggest struggle by far is that they’re unable to consistently land brand deals.

So, why the heck is finding long-term brand partners so difficult? There are a few things that you may need to work on to make finding brands to work with and getting paid more consistent.

Today, in this solo episode, we’re giving you the scoop on why you’re not getting paid brand deals and how you can START to do just this. This my Biz BFF is Soulcial Scoop.

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Coached: Building Relationships with Brands and the Confidence to Make Them Long-Term With Anna Kalfayan

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

The secret to generating more consistent, long-term brand deals? It’s confidence. You build that confidence from educating yourself, from practice, and from believing in the value you bring to the brand.

In this week’s episode of “Coached”, I chatted with Soulcial Suite member Anna Kalfayan. She’s an amazing gut health creator who has been struggling to build long-term relationships with brands and build the confidence to sell herself — especially during brand calls.

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