How Doing Less Can Give You More as a Creator With Harley Jordan

6 Jun

The pressure to create the perfect content and get the most engagement on every single post is overwhelming. With a job like this, it’s hard to slow down and evaluate what we really want to get out of being a creator and how to build a brand that resonates with you and your audience.

Today, Harley Jordan, creator coach, influencer agency owner, and podcast host, is here to share major tips on how doing less can give you more as a creator. She knows how to build a brand that provides value to the audience and is creatively fulfilling without following all of the so-called “rules” of social media.

Using her past experience in business operations at a startup, she landed $12k brand deals and eventually developed her two businesses. She has coached hundreds of women in building their personal brands and negotiated $200k in brand deals for agency clients.

Today, we’re giving you the scoop on how to do less, but get more as a creator.

Listen to Episode 98 — Apple | Spotify

Find this episode’s guest:

Harley Jordan
Instagram

The Social Scoop ⤵️
🎄 TikTok shares “2023 Holiday Marketing Playbook,” which goes over insights and tips for holiday campaigns.

They break down how to have successful holiday promotions, including the timeline, which starts in August.
They specifically mention amplifying engagement with seasonal storytelling and content like spark ads and engaging with community through creators to share their holiday messages
One of the key takeaways in this playbook is for brands to partner with creators from prepping for the holidays all the way through post-holidays

🌀 The Meta version of Twitter, Barcelona, now has an icon

📱 Instagram shared how their Feed, Reels, and Stories algorithms work.

Ranking factors:
- Feed: your activity (posts you’ve engaged with), information about the post (how many people have liked it, how quickly people are engaging with it, time it was posted), information about the person who posted (how often you’ve interacted with that person), your history of interacting with someone
- Stories: viewing history, engagement history, closeness (your relationship with the person who posted the story)
- Reels: your activity, your history of interacting with the person who posted, information about the reel (audio track or visuals in the video and popularity), information about the person who posted (number of followers, level of engagement)
Shadowbanning isn’t real. You’ll only lose reach if you’re violating the guidelines or posting content that goes against the rules.