It seems like the brands you really want to work with don’t seem to know you exist, and yet the brands that don’t align with you and your content are flooding your inbox.

In my years as a creator and coach, I’ve learned how to attract the types of brands that I want to work with and make sense for me. They are authentic partnerships that are mutually beneficial.

Today, we’re diving into strategies you can implement to start attracting the right brands for you as a creator.

Today, we’re diving into strategies you can implement to start attracting the right brands for you as a creator.

We’re giving you the scoop on all things brand partnerships. This my Biz BFF is Soulcial Scoop.

A creator in Soulcial Suite told me she wanted to start incorporating more lifestyle content into her page, but every time she tried, it felt like she was rebranding her entire account. And she’s not alone—so many creators want to post more of their actual life without making everything feel like it has to be a perfectly packaged “valuable” tip.

But here’s the thing—lifestyle content can mean a million different things. And sometimes, the problem isn’t that you need a total rebrand… it’s just that you need a smarter transition strategy.

Today we’re diving into how to introduce more personal content in a way that actually makes sense for your audience.

One aspect of being a creator that you might not have thought about is understanding contracts.

When you don’t know what you should be looking out for, you might be agreeing to terms that could come back to hurt you in the long run.

There are three key words I’m on the lookout for when I first get a contract from a brand: irrevocable, perpetual, and indemnification.

Today we’re diving into what each of these words actually mean and how you can negotiate to protect your future opportunities and get paid fairly.

Trying to figure out your rates for Instagram and TikTok can feel like throwing darts in the dark.

No one seems to give a straight answer on how much you should be charging, so you’re suck feeling confused and unsure when brands ask for your rates.

But today, we’re diving into the formula for figuring out exactly how much YOU should be charging for Instagram and TikTok brand deals.

We’re giving you the scoop on all things creator rates. This my Biz BFF is Soulcial Scoop.

Instagram released their feature, Trial Reels, at the end of last year as a way to allow creators to experiment with new ideas and get feedback on their content.

Some creators have been seeing great success, gaining thousands of followers, while others - like me - are wondering if this feature is even worth it.

It’s still such a new feature though, so we can’t rule it out just yet. We need to figure out how to use it strategically. It’s a powerful tool, but it’s not predictable.

Today, we’re diving into all things Instagram Trial Reels so you can start your own experimentation.

Are you trying to grow your engagement on Instagram and just not getting the results you want? Then you see other people’s posts go viral and you wonder what you’re missing.

If any of that resonates with you, you might just be using the wrong format.

Carousels are seriously underrated when it comes to growing on Instagram. They keep people swiping, give you multiple chances to be seen in the algorithm, and drive more shares than any other type of post.

In this episode, I’m breaking down why carousels work so well, how to structure them for maximum reach, and what types of carousels actually perform best.

User generated content is growing in popularity and lucky for you, it’s not going anywhere. There is a growing demand for quality UGC creators to help brands with their marketing strategies.

But before you dive straight into pitching yourself to brands and applying for campaigns, there are a few things you should know.

Today, we’re diving into what tools you need to get started, how to create your first portfolio, and how to land paying clients.

We’re giving you the scoop on all things user generated content.

If you’ve opened up that dreaded email from a brand you’ve dreamed of working with saying that they don’t have the budget for a paid collaboration, but would love to offer you free products instead, you definitely aren’t alone. This is something every creator has heard at some point. 

And you don’t want to ruin a potential relationship or future partnership, but you also don’t want to get taken advantage of and create content for free. So, what do you do? 

Today, I’m giving you the scoop on exactly how to handle those offers for nothing but gifted products so you don’t get taken advantage of and can continue to grow your business as a creator. 

It can be so frustrating to send out pitches and hear nothing in return. Rest assured, even the most experienced creators get ghosted. It’s bound to happen in an industry that depends on so many different factors.

There are budgets that need to be considered, creative briefs that have to be aligned, and requirements that need to be met in order to successfully collaborate with a brand.

You have to pitch strategically, which requires understanding why brands keep ghosting.

Today, we’re diving into five of the most common reasons you’re getting ghosted and what you can do to prevent it.

We’re giving you the scoop on all things ghosting.

Nothing is quite as discouraging as spending SO much time on content only for it to completely flop.

Your time and energy are precious, so you need to have a clear strategy when it comes to the content you’re creating.

Luckily for you, you have all of the metrics you need to identify the patterns behind what content is hitting with your audience.

Now this isn’t completely foolproof, but it does provide some guidance when deciding what to spend the most time creating.

Understanding your analytics will help you work smarter instead of harder.

Today, we’re diving into how you can really understand what your data and analytics are trying to tell you.

We’re giving you the scoop on all things creating a content strategy based on your data evidence. This my Biz BFF is Soulcial Scoop.

As a content creator and coach, I see the effort that goes into making good content. It takes time. You have to come up with ideas, prep, film, then edit. You can spend hours creating content that someone watches in less than a minute.

But there are ways to work smarter, not harder when it comes to the content creation process. If you’re able to learn how to effectively repurpose your content, you’ll save yourself so much time and energy while still maintaining consistent growth.

Today, we’re diving into why repurposing will change your creator business for the better and the exact steps you can take to make it happen.

Hustle culture as a creator is real. Constantly feeling like you have to be working to keep up with other creators and land brand deals. But the truth is, you can and should be taking breaks.

Don’t worry, your audience won’t leave you and the brand deals won’t come to a stop because you decide to take a break for the holidays. In fact, it can actually benefit you and your audience. You just have to prepare ahead of time and have a plan that helps make the most of your break.

Today, we’re diving into why you should schedule time off and how to do it so you can truly rest and come back as your best self.

The idea of negotiating with a brand on rates may sound intimidating, but it doesn’t need to be. I’ve heard it all - you’re worried you’ll scare brands away with your rates or you don’t think you have enough value. But neither of those things are true.

I’m not expecting you to be an expert negotiator right away, it takes time to build confidence and believe what you’re telling brands. You just have to be willing to start small and trust that the confidence will come.

Today, we’re diving into five strategies you can implement into your negotiation strategies to start getting paid what you deserve.

We all have things in our business that we put off that we know could take our platforms to the next level. 

Whether it’s lack of time or doubt in our abilities , there’s always something in our way from taking that next big leap and making things happen. But today, I’m calling ALL of us out - myself included. Because it’s time we stop making excuses and start making serious moves in our creator businesses. 

I’m taking some of the most common excuses I hear from other creators and reframe them so you can take action instead of getting stuck. Being a creator is overwhelming, but I have no doubts that you can overcome any excuses you’re giving yourself and build a successful creator business.

Understandably, there is a lot of skepticism surrounding AI. I was unsure at first, too.

But it has been an absolute game-changer for me and my business as a creator and coach. It has saved me time, made me more money, and allowed me to connect with my audience on a deeper level - all because I learned how to harness its incredible power.

From creating rough drafts to brainstorming for partnerships, AI has the ability to take your business farther, no matter what your niche is.

Today, we’re diving into actionable steps you can take today to start utilizing AI so you can spend more time doing what you love and less time doing mundane tasks.

I talk to countless creators every week who are completely overwhelmed with work. They know they need to outsource, but there is some hesitation.

Some are afraid to let go of control, others don’t know where to start, and others fear that it will be even more work than just doing everything themselves. But there’s just no way you can do it all without getting burnt out.

Building a team has been one of the best things I’ve done for my business. It allowed me to take some time back for myself and focus on the things that I’m actually good at.

Today I’m joined by Alex Porterfield, a business strategist and mentor for influencers and virtual assistants. She has successfully built a VA business where she has worked with top influencers and now she teaches women how to achieve their goals of supporting creators.

We’re giving you the scoop on all things hiring a team for your creator business.

Last year, around 50% of people started their holiday shopping in October, which means now is the time for creators to take advantage of the brand deal opportunities.

Brands are relying on creators to help drive their sales more and more each year, with over 60% of consumers saying that they discover brands and products from social media.

Your influence is valuable, so you can and should be reaching out to brands to work with this holiday season.

We’re giving you the scoop on all things brand outreach.

We’re at the end of 2024 and I can’t believe how much my business has grown and evolved.

I have transformed the ways I approach my business and I can tie it all back to three major lessons I’ve learned. These things have been the key to building a successful, sustainable business that I truly love.

Today, we’re diving into each of these lessons and I’ll give you some actionable steps you can take right now to level up your business as a creator.

I’m giving you the scoop on all things business.

Short-form vlogs are some of the most common types of content. Audiences just love to see how other people live and what they do every day.

But there are right and wrong ways to vlog. You want to tell a story that hooks your audience and keeps them engaged in not just that video, but all of your content. To do this, you need to understand how to tell a story.

Today, we’re diving into how to create vlogs that are engaging to watch and easier for you to film. We’re giving you the scoop on all things storytelling and vlogging techniques.

If you’ve ever felt like you’re just not quite in sync with your business, you aren’t alone. I, too, have had times when I’ve felt like I’ve been a content machine, and other times that working has felt like the absolute last thing I wanted to do.