How to Create Effective Reels for Your Business With Mandy Emerson

13 June

Do you find yourself struggling with Reels?

Short-form video content has been a huge part of social media recently, and while Instagram may not be pushing Reels like they were in the past couple years, they are still a valuable piece of content that can help you connect with your current audience and reach people beyond your followers.

So, what does it actually take to create a Reel that will be successful today? And what strategies should you be implementing?

Today, we’re here with Mandy Emerson, a social media strategist helping female entrepreneurs grow their business using social media. She has worked on social media for over ten years and started coaching in August 2020.

Since then, she has hosted Reel workshops, spoken at conferences and virtual summits, had multiple viral Reels, sold 6 figures in her first year of business, and launched a membership called Fierce Social Society where she helps small business owners and entrepreneurs grow and scale their business using social media.

Today, we’re diving into what makes a Reel successful, how you can create a Reels strategy, and how important trends actually are.

Listen to Episode 99 — Apple | Spotify

Find this episode’s guest:

Mandy Emerson
Instagram | Website

The Social Scoop ⤵️
💵 TikTok expands ‘Series’ content monetization opportunity to more creators

Allows eligible creators to share collections of content behind a paywall where they can charge between $1 to $190 for Series subscriptions. They can include up to 80 videos in each Series set and each video can be up to 20 minutes long.
It was initially only available to selected creators, but they have created parameters around who can sign up - must be 18 or older, have an account that’s at least 30 days old with at least 10k followers, have posted more than three public videos in the last 30 days, and have at least 1k authentic video views in the last 30 days.

🤝 TikTok expands ‘Open Application’ to facilitate connections between creators and brands

It allows brands to post the details of upcoming campaigns that creators can respond to in the app.
They’ve been testing it since February, but it’s now available to more users.
Creator applications include a short pitch or concept for the brand campaign, examples of relevant content they’ve made, contact info, and their proposed fee.

🌀 More updates to Meta’s Twitter alternative

Currently called ‘P92’ or ‘Barcelona,’ but it may be called ‘Threads’ once it’s released.
It will use your Instagram credentials to login and use your Instagram ID as your username in the new app. Posts will be able to be up to 500 characters.
There will be four tabs: main feed, explore, favorites, and your profile.

🤖 TikTok has added an AI ad script generator in the Creative Center

You can enter in your industry, product name, a description of the item, any keywords you want highlighted, and the video length, and it will give you sample video scripts with a hook, scene, and call to action.
You have to have a Business login to use it since it is a Creative Center tool.