Most creators are no stranger to burnout — or the feeling of not being inspired or excited about what they’re posting. You feel like you’re doing what everyone wants you to be doing, but sometimes the results aren’t there and neither is the passion.

Who wants to create content when you’re feeling that way? When I found myself faced with this situation recently, I decided it was necessary to make a change.

I started to create content in a way that was more sustainable and exciting for me but that my audience would still enjoy and connect with — I essentially started “doing less”.

Today, I’m sharing with you a few of the tactics that helped me fall in love with creating content again by “doing less”.

There are a lot of challenges that come with being a creator.

And sometimes this industry can feel so competitive and lonely. Other creators aren’t always open about the challenges they face and the questions they have, making you feel like you’re the only one struggling.

But I’m here to tell you that you are not alone in your struggles. Every creator deals with them.

And if we talk about the struggles we’re facing as creators, we can help each other avoid being scammed or underpaid. There’s room for all of us online, so we should be helping each other through these struggles we’re all facing.

Today, we’re here with Ayomi Samaraweera, the founder and CEO of Canopy, a dedicated community for Creators to crowdsource information to accelerate their careers and spill the tea in a safe space. She worked for three years in the Creator Economy at TikTok and Jellysmack, then became a creator herself, so she is an expert in the challenges that creators face everyday.

She found that the industry was plagued with information asymmetry, so she created a solution - Canopy.

Today, we’re diving into some of the struggles that every creator faces as they build their business.

We’re giving you the scoop on  exactly how to overcome these challenges.

As creators, we face challenges like letting our job drain our energy and ending up burnt out or unfulfilled.

But there are ways we can take advantage of our unique strengths so we can create to the best of our abilities. We can create great content and build our online businesses without compromising our energy and wellbeing.

It just takes understanding how to get to that state of flow and “zone of genius” to build our dream lives, creating content without getting burnt out.

Today, we’re here with Briana Garnica, an energy coach on a mission to help people understand their personality, strengths, and superpowers to help them make their dreams a reality in a sustainable way, and she explains how as creators, we can do that too.

In 2019, she reached her breaking point, realizing that her life didn’t look anything like she thought it would because she was living based on the rules everyone else was putting on her instead of listening to her own intuition and energy.

So, she decided to pursue her passion of becoming an energy coach, helping people align their thoughts, body, and emotions so they can make their dream life a reality.

Today, we’re diving into what our “zone of genius” is and how we can operate in it as creators.

We’re giving you the scoop on using this zone of genius to combat burnout and create in a sustainable way.

If you had to guess what brands look for when deciding what creators to partner with, what would you say the most important things are?

Sometimes, the brand’s perspectives on partnerships can feel like somewhat of a mystery.

You don’t always know why they will or won’t work with you or how they measure if a campaign is successful and want to develop a long-term partnership.

Today, we’re here with the VP of Marketing and Brand Strategy and Linqia, an influencer marketing agency, and he gives us the inside scoop on how brands are actually measuring influencer performance.

He has led strategy across HUNDREDS of influencer campaigns on behalf of large brands in industries like consumer goods, health and wellness, financial services, and more.

Today, we’re diving into what brands are actually looking for when they work with influencers, like their expectations for engagement and the differences between paid content and organic.

If you’re a content creator and have been struggling to consistently come up with content ideas, you’ve come to the right place.

No matter how long you’ve been creating content, this is a challenge every creator faces. It’s bound to happen when you’re posting multiple times a week on several different platforms.

You want to create content that engages your audience, but you don’t know what they’re looking for.

One of the most valuable places you can look for content ideas is the social media platforms themselves. Using the different tools and suggestions each platform has, you’ll be able to generate countless ideas that are RELEVANT and VALUABLE to your audience.

This is the second and final week of the series in collaboration with Emma Cortes and her podcast, “Creative Edition.” where we’re giving you the scoop on our PROVEN methods for generating more content ideas.

Emma has been a fashion and lifestyle creator and entrepreneur for over five years, so she definitely knows a thing or two about coming up with content ideas. We’re combining our experiences to help you work smarter, not harder when building YOUR content strategy.

Consistently creating content is an absolute blast… when you have ideas for what to create. Otherwise, it can be mentally draining and beyond frustrating.

Don’t worry, though. We’ve all been there, whether it was at the beginning of our careers when we were trying to figure out how to turn our interests into engaging content or years into being a content creator when we feel like we’ve completely run out of ideas for what to post.

This is the first part in a four-episode series in collaboration with Emma Cortes and her podcast, “Creative Edition,” where we’re giving you the scoop on our PROVEN methods for generating content ideas.

Emma has been a fashion and lifestyle creator and entrepreneur for over five years, so she definitely knows a thing or two about coming up with content ideas. We’re combining our experiences to help you work smarter, not harder when building YOUR content strategy.

Today we’re covering one of the ways to brainstorm content: by looking at the problems.

So if you’re ready to enjoy creating content again, here is where you can start looking for new ideas and ways to brainstorm.

We’ve all heard about AI.

Maybe you’ve even used something like Chat GPT to come up with a list of content ideas or write out a caption.

AI is being used in just about every industry and social media is no exception. One way I’ve experimented with using it in my business is to have it create a list of content ideas. And while I don’t solely rely on AI to do that, it has been a way to inspire new ideas and save me some time, which is something I’m always looking to do.

With it being so new and also being capable of so much, it can be overwhelming to figure out how to utilize it and what it can even do to help you as a creator.

Today, we’re here with Loic Alix-Brown, the Co-Founder and Head of Product at Flick.

He has been in the social media space since he was 17, so he has come to understand what frustrations social media managers and business owners face and how software can help solve them. He founded Flick while studying electronic engineering at Imperial College.

Now, Flick has helped over 100,000 business owners, social media managers, and agencies run their socials through tools in hashtags, scheduling, and analytics. Most recently, they have created an AI social media marketing tool that helps with brainstorming, copywriting, scheduling, and more.

Today, we’re diving into ways we can use AI to become better creators and optimize our social media presence.

Doubt and fear are a part of life, but working as a content creator can come with challenges that make us question ourselves and what we are capable of.

It doesn’t matter how long you’ve been a creator, we will all fall victim to limiting beliefs like thinking you can’t post something because it’s not perfect or not feeling like you have anything valuable to share with your audience.

When your content has the potential to be seen by millions of people, you put a lot of pressure on yourself, which causes you to overthink and stop yourself from doing what you really want to do.

Not to mention the fact that you are your brand, so everything feels more personal.

But, just know that you aren’t alone in struggling with these beliefs that might limit you.

I talked with Izzy Cunha about some of these doubts creators have. Izzy is a Latina content creator who has been in the creator biz for almost six years. This is only her second year as a full-time content creator and she has had successful partnerships with brands like Oreo, 7Eleven, Carmex, and more.

Before graduating college, she co-owned a video production company where she wore many hats, doing sales, hiring, contract negotiation, and more - all skills she still uses as a content creator.

Now, she travels full time, creating content about the things she loves - travel and fashion. She also hosts the podcast “Social Talk” where she discusses the ups and downs of social media and life as a content creator.

We’re giving you the scoop on some of the beliefs content creators have that hold them back from pursuing what they really want.

Do you find yourself struggling with Reels?

Short-form video content has been a huge part of social media recently, and while Instagram may not be pushing Reels like they were in the past couple years, they are still a valuable piece of content that can help you connect with your current audience and reach people beyond your followers.

So, what does it actually take to create a Reel that will be successful today? And what strategies should you be implementing?

Today, we’re here with Mandy Emerson, a social media strategist helping female entrepreneurs grow their business using social media. She has worked on social media for over ten years and started coaching in August 2020.

Since then, she has hosted Reel workshops, spoken at conferences and virtual summits, had multiple viral Reels, sold 6 figures in her first year of business, and launched a membership called Fierce Social Society where she helps small business owners and entrepreneurs grow and scale their business using social media.

Today, we’re diving into what makes a Reel successful, how you can create a Reels strategy, and how important trends actually are.

The pressure to create the perfect content and get the most engagement on every single post is overwhelming. With a job like this, it’s hard to slow down and evaluate what we really want to get out of being a creator and how to build a brand that resonates with you and your audience.

Today, Harley Jordan, creator coach, influencer agency owner, and podcast host, is here to share major tips on how doing less can give you more as a creator. She knows how to build a brand that provides value to the audience and is creatively fulfilling without following all of the so-called “rules” of social media.

Using her past experience in business operations at a startup, she landed $12k brand deals and eventually developed her two businesses. She has coached hundreds of women in building their personal brands and negotiated $200k in brand deals for agency clients.

Today, we’re giving you the scoop on how to do less, but get more as a creator.

One of the exciting parts of being a creator is that no two days are the same. Some days are full of shooting content, others you’re just working on your computer, and some days you’re doing a little bit of everything.

This can make it hard to schedule out your days to make the most of your time and figure out what you need to prioritize.

Emma Cortes is a Seattle-based fashion and lifestyle creator who has five years of experience monetizing her social media presence. With all her experience, she has learned a few tips and tricks for managing her time, working efficiently, and staying motivated.

With a podcast, blog, AND a thriving social media presence, she knows firsthand just how important it is to create systems that help her stay organized and keep her productive.

Today, she shares all about what her day to day looks like and how she manages to stay motivated to get everything done.

We’re giving you the scoop on all things productivity, planning, and organization.

Taking care of yourself and your mental health as a creator is important all year long - not just in May for Mental Health Awareness Month.

Do you find yourself working beyond business hours and days since you’re working for yourself, so there’s no pressure to stop working at a certain time? Or are you feeling constantly burnt out because there’s no separation between your work and personal life and you feel pressure to make content out of everything.

It can be a constant battle between hustling to build a successful business out of being a creator while still maintaining boundaries that protect my mental health.

So how do you maintain a healthy work-life balance and continue killing it as an entrepreneur?

Today, we’re here with Pamela Zapata, New York City-based talent and marketing executive who has over 12 years of experience mastering influencer strategy, integrated marketing, talent relations, casting, and production for some of the biggest networks, brands, and agencies in the industry.

In 2019, she founded Society 18, a bicoastal influencer management and consulting agency with a focus on multicultural and multiethnic content creators and digital strategy.

With over a decade of experience in this industry, she understands the toll that being a creator can take on your mental health.

Today, we’re diving into how to pursue your passions as creators and entrepreneurs and still take care of yourself.

We’re giving you the scoop on all things work-life balance as a creator.

As a creator, there are a lot of fun and creatively-fulfilling parts of the job. We get to make content, work with brands, and build communities online, but that also comes with responsibilities like managing emails, keeping track of campaigns, and so much more.

Today we’re here with Olivia Pascale and Jessica Martin, full-time influencers, co-owners of a digital creative agency, podcast hosts, and co-founders of Socially Ambitious, a course that teaches people to be irreplaceable influencer’s assistants.

They needed help managing different parts of their job, but they struggled to find an assistant that understood the influencer marketing industry enough to do things like pitching them to brands and managing their campaigns. Eventually, they found Anna, who as a micro-influencer herself, had the knowledge and skills related to influencer marketing that they were searching for.

They knew that other influencers were also struggling to find help, so they created a course that teaches people how to become irreplaceable influencer’s assistants, allowing influencers to devote more time to the parts of their job that they love and continue growing their creator business.

We talk all about what influencer assistants do, if all creators need one, and how much it costs to hire one.

We’re giving you the scoop on everything you need to know about influencer assistants.

Finding ways to build your creator business and create more consistent income can be a challenge. You want to sell something that makes sense for you and be able to use your platform to sell without overwhelming your audience.

Today, we’re here with Erica Reitman, business coach and owner of Icon Agency, the first of its kind biz empire building agency. She started her coaching career in 2019 after “accidentally” moving to Mexico, and since then has made it her mission to help as many business owners as she can make more money and shake up their industries.

She coaches business owners in pricing, marketing, social, and so much more to help them build the foundation they need to earn multiple 6 and 7 figures.

Today, we’re diving into how you as a creator can identify your ideal products or services, determine a strong price point, and sell effectively on social media without overwhelming your audience.

We’re giving you the scoop on all things social selling.

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

Creators are expected to consistently be pumping out content, and if we're being honest, that can get exhausting. How do you manage the overwhelm of creating the content? Or trying to figure out WHAT to post? Or how difficult it can be to find a content style that works for YOU and your AUDIENCE?

On this week's episode of “Coached”, we're here with Soulcial Suite member, Alisha DeRosier, a hair stylist + creator based in Massachusetts to chat about how she can sustainably create content to help land brand deals + new hair clients.

Figuring out what to charge for content as a creator is one of the most challenging parts of the job. There’s unfortunately no formula or guidebook for us to follow.

Cynthia Ruff, CEO and co-founder of Hashtag Pay Me, knows a thing or two about creator rates. She left her job pricing CEO's salaries to become a full-time lifestyle blogger in 2018 and quickly realized that the way the creator economy prices work sucks.

After finishing her MBA at Georgia Tech, she set off to change that with Hashtag Pay Me- the first unbiased pricing calculator for creator work.

She spent over 18 months gathering data from a variety of brands, agencies, and creators themselves to determine "what is a fair rate". Their tool shows you how creators like you are getting paid for jobs right now, so you never have to question if you're charging the right price.

We’re giving you the scoop on all of the things you need to consider when setting your rates for partnerships. This my Biz BFF is Soulcial Scoop.

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

For most creators, their goal is work on sponsored and content creation partnerships to help them bring in a steady income and build hype + community around brands that they’re loyal to. This week’s Soulcial Suite member, Toniann Calabro is no different. She’s a travel + lifestyle creator who shares her best insider tips and tricks on everything travel. In this episode, Toniann and I chat about the ways to find brands that best align with her and make a lasting impression on them so that you can get hired to partner together.

Finding the perfect balance between your 9-5 job and building your creator business takes a lot of trial and error. And no one knows this better than Erin Chau, a creator who is truly doing it all.

Today, Toronto-based creator Erin Chau, who empowers women to build a lifestyle of inner and outer confidence, is truly dropping gems on what it’s like to work two full-time jobs (AND somehow she finds time for sports, friends, and family).

She’s been a creator for 3+ years and created her platform to be real, raw, and authentic with her audience showing them that not everything you see online is real. Her mission is to build realistic expectations with what people are seeing online.

Today, we’re diving into how to balance your 9-5 job while building your creator business — and what it’s like if you don’t want to quit that full-time job.

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

The feeling of getting a brand email email from a company you’ve been dreaming about is extremely exciting at first. Then, for many creators, the excitement turns into anxiety as they figure out how to respond to this email in a way that will lead to a successful partnership.

In today’s episode with Soulcial Suite member, Alicia Williams, we are chatting about what those brand deal responses actually look like and how to “wow” them into a partnership.

It’s easy to look at other creators, see their success, and not see all of the hard work and strategy behind it. And chances are there is strategy behind what creators are sharing on socials — especially if it’s their full-time job.

When you’re just “posting to post”, there’s a strong probability that you won’t see the results that you’d like. You need to pay attention to the things that are working and do more of that, but also pay attention to what your audience isn’t responding well to.

But how the heck do you take this information and use it to your advantage to create a strong content strategy?

Claire Wenrick is a creator I’ve personally looked up to for a while, and I knew that she must have a strong strategy behind the content she’s sharing on socials.

She’s not only a creator coach on TikTok that encourages all types of creators to harness the power of social media and take their personal brands or businesses to the next level through my strategies, but she’s also been a full time content creator since May of 2021 when she graduated college.

Today, we’re diving into finding a content style and strategy that works for you and allows you to show up authentically and sustainably. We’re giving you the scoop on all things creating the best, most effective content for your socials. This my Biz BFF is Soulcial Scoop.