Everything Creators Need to Know About Social Selling With Erica Reitman

9 May

Finding ways to build your creator business and create more consistent income can be a challenge. You want to sell something that makes sense for you and be able to use your platform to sell without overwhelming your audience.

Today, we’re here with Erica Reitman, business coach and owner of Icon Agency, the first of its kind biz empire building agency. She started her coaching career in 2019 after “accidentally” moving to Mexico, and since then has made it her mission to help as many business owners as she can make more money and shake up their industries.

She coaches business owners in pricing, marketing, social, and so much more to help them build the foundation they need to earn multiple 6 and 7 figures.

Today, we’re diving into how you as a creator can identify your ideal products or services, determine a strong price point, and sell effectively on social media without overwhelming your audience.

We’re giving you the scoop on all things social selling.

Listen to Episode 94 — Apple | Spotify

Find this episode’s guest:

Erica Reitman
Instagram | TikTok

The Social Scoop ⤵️
💵 TikTok Expands “Creativity Program”

It launched in February with select creators, but it started for everyone else May 3 (Requirements are at least 10k followers, 100k authentic video views in last 30 days, be over 18, be posting videos that are at least one minute)
It’s unclear how much money creators can expect to make, but it aims to address issues that the Creator Fund had where creators made less money as TikTok became more successful.
I just got access over the weekend – Many creators complained that their views are lower than usual since enrolling, but personally, my views have been higher than usual.

📊 Instagram continues working on the ability to add polls to the comments section

It might only be an option for Reels
The polls can’t be edited or deleted after they’re posted

👥 Instagram is working on the ability to create public group stories

You'll be able to type in friend's names and select them to be able to add to the group Story.
It will be different than the Group Stories they tested in 2019 because it will be publicly visible to everyone and only certain people that are selected can add new content

📲 Instagram is working on the ability to create posts visible to just Close Friends

📝Instagram is working on the ability to share a note with all followers