How to Achieve a Healthy Work-Life Balance as a Creator With Pamela Zapata
Taking care of yourself and your mental health as a creator is important all year long - not just in May for Mental Health Awareness Month.
Do you find yourself working beyond business hours and days since you’re working for yourself, so there’s no pressure to stop working at a certain time? Or are you feeling constantly burnt out because there’s no separation between your work and personal life and you feel pressure to make content out of everything.
It can be a constant battle between hustling to build a successful business out of being a creator while still maintaining boundaries that protect my mental health.
So how do you maintain a healthy work-life balance and continue killing it as an entrepreneur?
Today, we’re here with Pamela Zapata, New York City-based talent and marketing executive who has over 12 years of experience mastering influencer strategy, integrated marketing, talent relations, casting, and production for some of the biggest networks, brands, and agencies in the industry.
In 2019, she founded Society 18, a bicoastal influencer management and consulting agency with a focus on multicultural and multiethnic content creators and digital strategy.
With over a decade of experience in this industry, she understands the toll that being a creator can take on your mental health.
Today, we’re diving into how to pursue your passions as creators and entrepreneurs and still take care of yourself.
We’re giving you the scoop on all things work-life balance as a creator.
Listen to Episode 96 — Apple | Spotify
Find this episode’s guest:
Pamela Zapata
Instagram | Website
Society 18
TikTok | Website
The Social Scoop ⤵️
💵 TikTok’s new Creator Effects will pay creators for making high-performing effects.
They have created a $6 million fund that will be available to creators in select regions.
For every effect that’s used in 500k unique videos within 90 days of being published, the creator will get $700. For ever 100k videos published after that, within the 90 days, creators will get an additional $140.
👥 Instagram has added the ability for Broadcast Channels to add guests.
Hosts will be able to invite other participants as guests to join their channel for a conversation
🗓 Third-party platforms will soon be able to provide Instagram stories scheduling.
“The Instagram Graph API enables Instagram Business accounts to publish up to 25 single images, videos, reels (i.e. single media posts), or posts containing multiple images and videos (carousel posts) per day using third-party developer platforms. This API enhancement will be available for the current version, v16.0, and all previous versions of the Graph API. As there are no new endpoints or permissions, Stories will become automatically available for developers who already have access to the Content Publishing API.”
