As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

Many creators are uncomfortable selling themselves to brands — it takes a lot of confidence and knowledge. When it comes to sending your dream brand a proposal, ensuring that you're showing yourself off best and showcasing your knowledge is crucial in landing the deal. Today on “Coached”, we’re here with Soulcial Suite member Hannah Franks filling out an application to work with a brand she’s been dreaming about working with for years. Get your pen and paper out, and let’s walk through it together.

Many creators get into the business knowing how to create incredible content and cultivate a community, but the whole running a business thing is foreign.. Contracts being something that I see the most creators having issues with.

Today, we’re here with Trevor Mengel, Co-founder & CEO of Cloutdesk, a company building the operating system for creator-brand partnerships.

He started Cloudesk to help independent creators like his spouse, professional creator Samantha Cutler, more efficiently manage and monetize brand collaborations.

Cloutdesk makes it ridiculously easy for creators to do things like negotiate for better compensation and automate 80% of the "administrative" work required for brand collabs — including contracts..

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

The trust that you have with your audience is everything, and the second that you tarnish that relationship, it can cost you thousands of dollars in potential brand partnerships. In this week’s episode of “Coached”, I chatted with Soulcial Suite member Alyssa Davis about choosing brands that make sense for you and your personal branding.

More and more creators everyday are starting to see the potential in TikTok. If you’ve been thinking about starting to consistently create content there but are getting in your own way, this is the episode for you.

Maybe you’re curious how you can create engaging content that actually gets views and grows your following. Maybe you want to know how to earn an income from TikTok. Either way, in today’s episode with Devran Amaratunga Karaca of Kyra, you’ll get loads of insight from the agencies perspective.

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

Our audience is one of our most valuable assets as content creators. The trust that we have with them is what causes us to be such effective sales vehicles. But how do you build that trust? How do you encourage your followers to become customers?

In today’s episode with Soulcial Suite member, Jacqueline Adan, we are chatting about what it looks like to launch your own products and how you can sell to your audience without overwhelming them.

User-generated content (UGC) is a term you can’t go onto TikTok without hearing. Most creators would love the opportunity to make money creating content without having to post and worry about the pressure of performance on their personal pages.

Today’s guest, Chelsea Hope, is doing just that. This 22-year old started creating UGC in July 2022 and hasn’t turned back since. Within her first month, she secured $10,000 in deals and was able to quit her full-time retail job in her second month.

Now, Chelsea creates incredible content for brands, but she also has a huge focus on working in the travel industry. She’s managed to master the art of UGC for Airbnbs and hotels and has been traveling the country as a UGC creator ever since.

Today, we’re giving you the scoop on how to land more UGC travel gigs — this my Biz BFF is Soulcial Scoop.

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

When it comes to creating passive income, many creators consider creating their own course. Maybe you’ve got a really great idea for a course, but logistically, you have no idea where to start.(http://start.In) In this week’s episode of “Coached” with Charlene Izere, we’re discussing how to figure out what your course will look like and then go out and create it.

When most creators consider monetizing, their first (and maybe only) thought would be sponsored posts. Well, working with brands in a sponsored capacity is one of the most popular ways to collaborate, it’s not always the most stable. This is why it’s so important for creators to diversify their income.

This week, we’re here with Lindsey Gamble, the Associate Director of Influencer Innovation at Mavrck. In this position, he helps keep the company at the forefront of influencer marketing and the creator economy by exploring trends, researching, and experimenting.

Today, we’re giving you the scoop on four different ways outside of sponsored content that you can create connections and monetize with brands as a creator.

Being a creator isn’t easy. Creators are businesses, and for people who don’t have any business education or experience to try to build theirs from the ground up can be mentally taxing. From Imposter Syndrome to rejection, I’m sharing four hard truths that creators need to know going into the execution of building a company.

Entering my third year of coaching creators in my business, Soulcialmate, I have heard it all from creators, but the biggest struggle by far is that they’re unable to consistently land brand deals.

So, why the heck is finding long-term brand partners so difficult? There are a few things that you may need to work on to make finding brands to work with and getting paid more consistent.

Today, in this solo episode, we’re giving you the scoop on why you’re not getting paid brand deals and how you can START to do just this. This my Biz BFF is Soulcial Scoop.

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

The secret to generating more consistent, long-term brand deals? It’s confidence. You build that confidence from educating yourself, from practice, and from believing in the value you bring to the brand.

In this week’s episode of “Coached”, I chatted with Soulcial Suite member Anna Kalfayan. She’s an amazing gut health creator who has been struggling to build long-term relationships with brands and build the confidence to sell herself — especially during brand calls.

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

One thing that a lot of creators get wrong is that they treat being a creator like fun, not like a business. While it is fun, there’s a lot that goes into it that proves it takes a totally different mindset to be successful.

This week on “Coached”, we chat with Anna Lisa Abar, a food creator, about how to overcome insecurities, not feel boxed into your niche and finding the time to put into your business.

Social media especially has gone through so many changes — including the inception of social commerce, the use of social media platforms to market and sell products and services — and just about every brand out there is using it at this point.

But social commerce effects more than just the brands — it effects us creators as well. Not only are there things we need to know to be able to leverage the ways brands are using social commerce to further our brand partnerships, but there are also so many additional ways for us to raise our income and monetize more.

This week’s guest, Lauren Petrullo, is an award winning marketing expert, digital marketing and e-commerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. As a member of the prestigious Leaders Network at Meta, she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales.

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

If you’ve ever felt a little confused about who you are on social media or if you need a niche, you’ll appreciate hearing that you’re not alone. In today’s episode with Soulcial Suite member and long-time student of mine Arabella Overton, we chatted about just this.

We talked about how if she was able to let go and be so truly herself, she didn’t even really need a niche. Her personality would be that niche. In today’s episode, we’re giving you the scoop on being your niche vs. creating a niche.

Many of us spend a lot of time reaching out to brands only to have them respond saying they’re only offering you a gifted opportunity. You might be frustrated or feel defeated, but are gifted campaigns really all that bad? Do they automatically mean the brand doesn’t want to or will NEVER pay you?

Not entirely. In fact, today’s guest, Rafy Evans, a Digital Manager at Infinity Creative Agency, thinks that gifted partnerships are a great sign that a brand DOES eventually want to pay you.

She’s a multi-faceted talent strategist and content producer turned digital publicist who has experience establishing creator relationships and leveraging those relationships with talent, representatives, platforms, and brands to develop and produce successful partnerships. In her position, Rafy bridges the world between a roster of fashion and lifestyle brand clients and talent to continue to provide larger opportunities for creators.

Today, Rafy’s giving us the scoop on how to turn gifted collaborations into paid opportunities. This my Biz BFF is Soulcial Scoop.

*As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.*

Imagine being so close to reaching your goals but realizing that there’s only one thing that’s stopping you from achieving them? And that thing is YOU?

Creators — like most people in creative fields — deal with limiting beliefs all the time. We have this special talent of thinking of tons of different reasons why we can’t do something or why it won’t work out, so we just don’t do them.

But imagine if those limiting beliefs didn’t exist? Imagine if you had an idea and just started to execute it? Imagine what could happen?

In today’s episode of “Coached” with Lissie Cox, a plus-size fashion and disability awareness creator, we’re chatting about creating digital products and staying consistent — AND how limiting beliefs can hold you back on both of these things.

The creator economy is ever-changing, but there have been some recent trends that we’ve been seeing a ton of already in 2023. Have you heard of “deinfluencing”? You’ve definitely watched videos from the extravagant Tarte influencer trip to Dubai. Or what about the Mikayla Nogueira L’Oreal “lash gate” drama?

There are a lot of really important lessons that we can learn from these recent occurrences in influencer marketing. Lia Haberman, a UCLA influencer marketing professor and an expert on building influencer programs for brand campaigns, chatted all about what creators can learn from these trends in this week’s episode.

One of the hardest parts about owning any business is figuring out your rates and having to negotiate with potential clients. It’s a skill that takes confidence, knowledge and experience to become really seasoned at, but it’s also one of the most crucial things to master in your creator business. How do you turn gifted collaborations into paid partnerships? How can you close more deals if brands are constantly fighting you that your rates are “too high”?

In this episode of “Coached” with creator and mobility coach Alex Ellis, we’re diving into solutions for both of these major struggles.

It’s no secret that short-form video content has been a key part of every creators strategy in the last two years, but many creators that I speak to are wondering why their TikTok videos are always stuck around 200-400 views? Or why their Reels never seen to reach nearly the size of their audience?

If you’re in this boat or you’re just looking to improve your short-form video performance, you’ll definitely be interested in hearing about the key elements to a successful video and what we can do logistically to make them perform better, right?

This week, we’re here with Riley Lemon, a 26-year old TikTok creator turned entrepreneur with over 1.5 million followers across his platforms. He got his start on Vine then moved into YouTube and TikTok to build his digital notoriety making people laugh. His videos have seen over 57 million likes on TikTok, and today, he’s sharing his exact video formula with us. What a treat!

*As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.*

There are three main things that I see creators struggle with the most: Consistency, engagement, and rates. Today, I’m chatting with home decor & DIY creator (and Soulcial Suite member!), Megan Crawshaw, about all three.

All of these topics really intertwine with each other. If you’re consistent, you’ll likely see higher engagement. If you see higher engagement, you’ll likely be able to raise your rates. Pop on your headphones, and let’s start at the beginning and give you all the tips you need to master these three topics in this week’s episode of Soulcial Scoop.