What to Consider When Setting Your Rates for Partnerships With Cynthia Ruff
Figuring out what to charge for content as a creator is one of the most challenging parts of the job. There’s unfortunately no formula or guidebook for us to follow.
Cynthia Ruff, CEO and co-founder of Hashtag Pay Me, knows a thing or two about creator rates. She left her job pricing CEO's salaries to become a full-time lifestyle blogger in 2018 and quickly realized that the way the creator economy prices work sucks.
After finishing her MBA at Georgia Tech, she set off to change that with Hashtag Pay Me- the first unbiased pricing calculator for creator work.
She spent over 18 months gathering data from a variety of brands, agencies, and creators themselves to determine "what is a fair rate". Their tool shows you how creators like you are getting paid for jobs right now, so you never have to question if you're charging the right price.
We’re giving you the scoop on all of the things you need to consider when setting your rates for partnerships. This my Biz BFF is Soulcial Scoop.
Listen to Episode 92 — Apple | Spotify
Find this episode’s guest:
Cynthia Ruff
Instagram | TikTok | Hashtag Pay Me | Test the Hashtag Pay Me App
The Social Scoop ⤵️
✈️ Instagram is testing showing the “Share” count on posts
You’d be able to see the amount of shares each post is getting on Instagram.
💬 Instagram is working on ability to share captions on Stories
You’d be able to write a text caption on each Story slide
What’s the difference between a caption + just type ON the actual Story slide?
👩💻 Instagram is working on the ability to add comments to Stories
We chatted about this last week, but a new piece of information has been released about this feature.
When someone comments on your Story, it will be shown publicly as well.
