Have you ever wanted to create your own physical product, but you’re confused and intimidated on the process? Realistically, there are a lot of challenges that come with creating a physical product, but it surprisingly doesn’t have to be scary.

On this week’s episode, we’re here with Ro Trived, the CEO and co-founder of Pietra, a platform that helps creative entrepreneurs start and scale their own businesses.

They created Pietra long before the "Creator Economy" was a phrase. They now have over 100,000 entrepreneurs who have signed up to start their own company many of which are Creators. The most interesting part is that this platform has proven valuable to Creators of all sizes, from mega celebs, to the long tail Creator who creates content online as a hobby.

Today, we’re diving into creating your own physical product as a creator.

Kaia Clark is a foodie who shares all of the best recommendations for food and activities in North Georgia and Metro Atlanta.

Kaia knows what it’s like to feel that pressure. Being a local foodie creator, she also aims to partner with local businesses to support their growth but has been getting stuck when it comes to finding a middle ground for supporting them while also being compensated for her work.

If you’ve ever considered starting a podcast, now is the time. It can help you build a stronger community and bring in thousands more dollars per year. This week’s guest, Adam McNeil, was just a normal guy who had a unique game that he really liked playing. He also loved coffee. He could talk about it for hours.

So he did. He started his show and did about 50k downloads in his first year of podcasting. During that time he was able to bring in over $25,000 in revenue from his show.

And if you’re wondering what that approach was like..

You’re probably wondering what kind of advantage he had to make this happen in such a short period of time.. He didn’t have a huge social media following. He didn’t have a bunch of fancy equipment. All he had was a passion for a unique topic that he presented in a unique way.

Adam — who is now the VP of Marketing for ADOPTER Media (they spend over $20 million in annual podcast ad spend) — spilled all of his secrets in this week’s episode of “Soulcial Scoop”.

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

Being is a creator is a job, but it can be hard to treat it like that sometimes. You might have difficulty clocking in and out consistently. Managing your time and getting your tasks done efficiently might be a challenge. Or maybe you’re mentally struggling to show up.

Today’s guest on “Coached”, we chatted with Karissa Brown, a wellness and confidence creator who is feeling all of these struggles.

I shared some of my favorite tips for treating creating like a job (even if it’s your current side hustle), what to do when you’re struggling to show up, and even how to see more consistency with brand partnerships.

When KB Chesko, a professor and father, first got started he was creating low-production TikTok content — mostly in his car — clapping back at things people say on the internet and giving his opinion. He first saw success on TikTok, then was growing thousands of followers per day on Instagram, and was then able to bring in thousands of dollars every month from YouTube.

So, what is the secret to Chesko’s success? Why do his videos perform so well on every single platform resulting in him making more than he makes at his full-time job from YouTube ads alone? That’s what we’re discovering in this week’s episode of Soulcial Scoop.

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

On this week’s episode of “Coached” by Soulcial Scoop, we’re here with Kaitlyn Moore, a creator sharing content based around confidence and curvy fashion.

As a creator who works a 9-5 job that is just starting to go back into the office more often, Kaitlyn is struggling with finding the time to create her content and share it consistently.

Like many other creators, Kaitlyn also is stuck with this feeling that her audience isn’t as engaged in her content as she thinks they should be. We talked about how to combat this feeling, build genuine relationships with your audience, and battle the imposter syndrome that may come with it.

How can you create a sustainable schedule to create and post content?

What are the ways that you can build stronger connections to your audience?

And how to you ensure you’re feeling good about yourself throughout the entire process?

This, my Biz BFFs, is Soulcial Scoop: Coached.

In order to start a profitable business as a creator, you need to fully understand not only how to be creative and innovative but also how to start and scale a business.

Whether that means starting your own podcast or course or even creating a product-based business, there’s a lot to learn about being compensated as a creator.

For today’s guest, Christen Nino De Guzman, that meant leaving her stable 9-5 job at TikTok to create a startup. Christen is an industry vet who is the founder of the newly launched app, Clara. Clara is a community that empowers creators through transparency, brand reviews, and discoverability.

Christen has almost a decade of experience working with top content creators at social networking companies such as Instagram, TikTok, and Pinterest. She is a motivational speaker and mentor in the tech space who is passionate about helping people break into the industry through career advice and actionable content.

Today, we’re diving into negotiating, making the leap to go out on your own from a 9-5 job, knowing your value, and the future of creator compensation.

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

This week, we’re here with Megan Varela, a creator sharing the best local recommendations and moving tips for millennials in the San Diego area. Megan has been a student of mine for over a year, and she’s been able to grow her audience and her brand partnership income by thousands.

In Megan’s coaching call, we chat about consistency, power, and confidence. How can you receive a more consistent income? How can you negotiate contracts with confidence? How do you create personal space to prevent burnout?

This, my Biz BFFs, is Soulcial Scoop: Coached.

There were so many valuable things I learned in 2022 about being a creator — and about being a business owner — that are going to shape the way that I execute in 2023.

In today’s episode, we’re chatting through a few categories where I learned the most: Content performance, business & logistics, mental health, and money & partnerships. I’m giving you an honest, real look at what things were like for me behind-the-scenes and chatting about the goals that I’m setting for myself this year.

Creators everyone in the last 6-12 months have been feeling the low-engagement slump — not just on Instagram either. We can’t always blame it on the algorithm though.

Just like any brand or business building a dedicated, loyal community takes time, energy, money, effort — so much — but it’s what really makes our personal brands valuable and strong.

The secret to building community around your brand is to show people that they’re valued, but how can we as creators who are building personal brands?

Today, we’re here with Erica Spitzley and Cassie Tucker, hosts of the “Marketing Happy Hour” podcast. If you’re trying to navigate your career in marketing and are unsure about new strategies and creative tactics to use, their show is for you.

Having both spent years in the marketing world — even currently — Erica and Cassie interview world-class marketers from top brands like Taco Bell, Universal Studios, FabFitFun, Glossy and more.

We’re diving into the proven strategies that creators can dive into to build community around your personal brand. We’re chatting about how much time to spend building community, how it can be valuable, and how to keep that community strong long-term.

One of the more lucrative ways to sustain a career as a content creator or influencer is working with brands, and while there are countless brands out there looking for creators to work with, we often have a hard-time finding the right ones, making strong connections with them, and getting them to dish out payment for our services.

So, how can you attract your dream brands, get them to hire you, and get them to stick around?

Today, we’re here with Jenny Melrose, a business coach, content strategist and podcast creating content strategies for you to scale your business. She’s also the author of “Influencer Entrepreneurs”, a book the shares Jenny’s four-step framework for building your audience, growing your business, and making money online.

Today, we’re diving into how to find your dream brands, what methods you can use to connect with them, how to get more inbound requests, and how to build those long-lasting connections to keep your brand partners hiring you long-term.

It’s no secret that the creator industry is changing every single day. There are new technologies and innovations that change the way we use social media and build our businesses as creators.

That’s one of the most fun (and the most stressful) parts of our job. We always have to stay in the know and be willing to pivot our strategies and our content given what’s up and coming in the industry.

With the end of 2022 approaching, there are some new trends on the horizon for the creator economy that we’re predicting for 2023. From social platforms turning into search engines (and learning how to capitalize on that as creators) to brands looking for UGC creators regardless of their following (AND how to capitalize on that), there’s a lot you need to know now to prepare for what’s to come in the new year.

This week, we’re here with Hess Hunichen and Emily Ward, the co-founders of Shine Talent Group, North America’s leading talent management and brand partnerships agency. They specialize in the online and social space and work with brands and agencies to create campaigns that are memorable and inspire consumers to take action.

We’re giving you the scoop on everything you need to know about the upcoming year as a creator. This my Biz BFFs is Soulcial Scoop.

If you had the opportunity, would you quit your 9-5 job to go become a full-time creator? Many would say yes, but it can be scary to take a chance this big on yourself.

From dealing with online hate and low engagement on the content you’ve worked so hard on to building relationships with brands and defining your “why”, there’s a lot that goes into being a full-time creator that truly takes a confident person to take on.

Today, we’re here with Hannah Schneider, a body confidence and self-love creator (and a great friend of mine) who’s been on this journey for four years.

Today, we’re diving into building the confidence to become a full-time creator. How do you deal with the hard stuff? What’s the difference between partnerships for Instagram and TikTok? How can you navigate the world of being a self-sufficient entrepreneur?

With the creator economy becoming worth more and more billions each year, being an influencer or a content creator is truly a lucrative career in 2022.

But, there are truly so many things that you need to know, master, and plan for in order to build long-term success as a creator.

Today, we’re here with Magda Houalla, the Director of Strategy at Aspire — one of the leading platforms that connects high-quality creators with trusted household names.

She’s worked in the influencer marketing industry since 2016 — both the brand and agency side, so it’s safe to safe that she’s seen what it takes to become a successful creator having worked with so many of them throughout her career.

We’re giving you the scoop on how to monetize with brands, how many followers you need to be successful, how to turn one-off partnerships into more long-term relationships, and the things that you need to know about the future of influencer marketing to plan for long-term success.

As a creator, one of the most important skills we can learn is to get comfortable with evolving. In the last few years, our industry has gone through some massive shifts like the introduction of short-form video, creators finding new and innovative ways to monetize, the creator economy being worth more and more billions as the years go by, and the growth of social commerce.

These are things we’re going to have to get comfortable with and eventually master as creators.

Today, we’re here with Eric Dahan, CEO of Open Influence, a platform that connects brands with some of the best creators in the industry. He’s been named a Forbes 30 under 30 and started the company when he saw that there was a real opportunity for creators to help brands reach their goals.

Today, we’re diving into the state of the creator economy. What evolutions have we seen in the last 10 years? Are platforms like TikTok and BeReal here to stay? What’s social commerce and what do we need to know about it as creators?

In a social media climate where we’re craving connection and relatability more than ever, finding ways to connect with our audience should be a top-priority, and storytelling is one of the best ways to do this. The video doesn’t need to be you actually telling a story front-to-back, it’s more about bringing your audience on a journey.

This week, we’re here with Skye Garcia, a social media coach and strategist who uses her expertise to help creators and entrepreneurs grow their community, following, and business.

Today, we’re diving into storytelling full force. What are the key elements of storytelling in a piece of content? How is it beneficial for creators? Why does it work so well?

As freelancers, sometimes it can be difficult to find jobs. Being a freelance creator is a rocky road, but it’s one that you get more and more comfortable with as you learn more about how to navigate this type of career.

But as you’re learning, you’re probably wondering things like what to charge, where the future of our industry is going, and how do you set yourself apart when applying for different gigs, right?

This week, we’re here with Isabella Lampson, the Social Partnerships Lead at Contra, a platform that gives you everything you need to launch, build, and grow your independent career.

Today, we’re diving into everything you need to know about working for yourself and landing gigs as a freelancer. What types of jobs are being posted more and more? What should creators do before applying to gigs to better their chances at landing it? How can creators stand out when applying for these jobs?

In an extremely saturated market of creators, it’s more important than ever to make sure you’re finding a way to stand out. So, how can you as a creator set yourself apart from everyone else out there?

One of the most obvious ways? Within the visual content that you share on your page.

When someone comes to your page, before they read anything, chances are they’re going to SEE what’s on your page. Even after they’ve started to read things, typically it’s the visuals that are causing them to click on a specific photo or video.

Today, we’re here with Olivia Dixon, a self-taught photographer and creator who gets her inspiration from music, poetry, and travel.

Today, we’re diving into how to create the best visual content possible, how you can have a cohesive brand visually, and her best tips for creating the best visuals possible.

When it comes to being a creator who is managing and mastering both Instagram and TikTok, there’s a lot that you need to know about the different strategies that work to grow, balance, and create content for each of the platforms.

In this episode, we’re here with Madison Prettyman, the creator behind Choose Your Glow and Choose Your Social. She started her creator journey as a beauty creator who spoke about oily, acne-prone skin, but eventually she created another page to help creators learn how to master creating content successfully.

Today, we’re diving into how to grow, engage, and create for both Instagram and TikTok and how to balance it all along the way as a busy creator.

We’re giving you the scoop on all things mastering socials. This my Biz BFF is Soulcial Scoop.

Many creatives become influencers wanting to have a place to share their creativity and passions, but when they start to gain traction, they’re actually able to turn that online influence and creativity into a legitimate company. Being an influencer provides the opportunity for you to really soar further than just sharing content on social media. It opens up doors and allows you to fuel your passions.

This is exactly what YouTuber Natalie Barbu has been able to do over the last decade.

After growing her following to over 360k people, she wanted to create a tool to help other creators like her which led her to founding Rella, a management tool made for influencers to run their businesses.

But going from creator to CEO had its challenges. She had to find a solution to a problem that people would actually use, build a strong relationship with her co-founders, build an app, get funding through investors, and balance all of this with creation content consistently.

Today, we’re diving into everything you need to know about turning your online influence into a profitable, self-sustaining business. How do you balance multiple streams of income? How do you know it’s the right time to pivot your business? How can you find the right people to work with? What’s the process of building a legitimate company actually like?