Turning Your Online Influence Into a Profitable Business with Natalie Barbu
Many creatives become influencers wanting to have a place to share their creativity and passions, but when they start to gain traction, they’re actually able to turn that online influence and creativity into a legitimate company. Being an influencer provides the opportunity for you to really soar further than just sharing content on social media. It opens up doors and allows you to fuel your passions.
This is exactly what YouTuber Natalie Barbu has been able to do over the last decade.
After growing her following to over 360k people, she wanted to create a tool to help other creators like her which led her to founding Rella, a management tool made for influencers to run their businesses.
But going from creator to CEO had its challenges. She had to find a solution to a problem that people would actually use, build a strong relationship with her co-founders, build an app, get funding through investors, and balance all of this with creation content consistently.
Today, we’re diving into everything you need to know about turning your online influence into a profitable, self-sustaining business. How do you balance multiple streams of income? How do you know it’s the right time to pivot your business? How can you find the right people to work with? What’s the process of building a legitimate company actually like?
Listen to Episode 47— Apple | Spotify
Find this episode’s guest:
Natalie Barbu
Instagram | TikTok | YouTube | Website
The Social Scoop ⤵️
📱Instagram is working on the ability to add a button to posts
When you’re about to share a post, you’ll see the “add a button” prompt
The options as of right now are “send message” (via Instagram), “send message” (via WhatsApp), or “book appointment”
⏰ 60-Second Stories are officially here
Videos up to 60 seconds long will no longer be broken up into segments
🎥 YouTube announced new monetization program for Shorts Creators
“Starting in early 2023, Shorts-focused creators can apply to the YouTube Partner Program by meeting a threshold of 1,000 subscribers and 10 million Shorts views over 90 days. These new partners will enjoy all the benefits our program offers, including the various ways to make money like ads on long-form and Fan Funding.”
“In Shorts, ads run between videos in the Shorts Feed. So, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing. From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views. The revenue share remains the same, no matter if they use music or not.”
👎 TikTok rolls out comment downvotes to all users
You can “thumbs down” a comment
Unlike downvotes on Reddit, TikTok is using this feature as an indicator as a means to weed out negative behaviors
Dislike counts won’t be public as they are on Reddit
💬 TikTok Now has a video description character limit of 2.2k characters
“You can now type up to 2,200 characters in your posts’ descriptions. This allows you to express more details about your creations, describing what your videos show, giving you the opportunity to get closer to your audience, generated more engagement while becoming more searchable and better recommended by TikTok to viewers.”
TikTok is becoming a platform where people come to search for things like where to eat or what places to travel, so SEO is more important than ever for creators so that you’re able to be more easily discoverable.
