Why Storytelling is the Most Important Skill You Can Learn as a Creator with Skye Garcia

7 Dec

In a social media climate where we’re craving connection and relatability more than ever, finding ways to connect with our audience should be a top-priority, and storytelling is one of the best ways to do this. The video doesn’t need to be you actually telling a story front-to-back, it’s more about bringing your audience on a journey.

This week, we’re here with Skye Garcia, a social media coach and strategist who uses her expertise to help creators and entrepreneurs grow their community, following, and business.

Today, we’re diving into storytelling full force. What are the key elements of storytelling in a piece of content? How is it beneficial for creators? Why does it work so well?

Listen to Episode 51— Apple | Spotify

Find this episode’s guest:

Skye Garcia
Website | Instagram | TikTok | TikTok Growth Course Website

The Social Scoop ⤵️

🎨 Instagram Officially Announces New ‘Creator Portfolio’ Showcase Option

Enables creators to build what’s essentially a media kit type package, in order to showcase their audience reach, as well as previous brand work

🔗 TikTok Announces New Partnership with Linktree

Will provide TikTok creators with more referral link options, directly integrated into their TikTok profile, helping to drive more referral traffic from the app
As per SocialMediaToday, “while you’ve been able to add Linktree links into your TikTok bio since forever, the newly integrated Linktree offering will provide more options, including the capacity to login to your TikTok accounts via Linktree, and display up to six videos in your Linktree display. Creators will also be able to display their latest or most popular videos, or hand select the videos they want to display within their link-in-bio.”

💰TikTok is Officially Rolling Out TikTok Pulse

First revealed in May 2022
It’s an ad revenue sharing program
Creators who qualify and join will earn 50% of the ad revenue
Requirements:
- Must have 100k+
- Must have posted 5+ videos in the last 30 days
- Must be 18+ yrs old
The video that plays before the ad will receive credit for the revenue; post-roll ad format

💬 TikTok is testing the ability to create a group chat

When in your messaging inbox, you’ll be able to see a messaging icon in the corner that says “Invite friends to join a group chat”

🍵 The tea on TikTok Creator Challenges

Last week, I talked about getting invited to TikTok Creator Challenges, and explained that I wasn’t a fan as it felt like it was preying on creators who didn’t know much about usage rights. A creator who is part of this program hopped on a call with me and gave me the tea.
Here’s what you need to know:
- The program is invite-only at this point and there’s only about 300-350 creators actively in this program
- Each week, you receive 10 spots to apply for gigs. 1 brand campaign = 1 spot
- Each gig has specific requirements and pay rates. For example, a video that gets 400k views might land you $800-900 while one that gets 3 million views might land you $500-600
- Once you’re accepted into a gig, you’ll have 7 days to submit that ad for acceptance. TikTok will give you any notes if there are changes to be made, and then once it’s approved by TT, they send it to the advertiser for final approval
- This creator made what some people make in an entire year in just one month from this program, but she makes a massive amount of ads each week