What Companies Don’t Want You to Know About Compensation with Christen Nino De Guzman
In order to start a profitable business as a creator, you need to fully understand not only how to be creative and innovative but also how to start and scale a business.
Whether that means starting your own podcast or course or even creating a product-based business, there’s a lot to learn about being compensated as a creator.
For today’s guest, Christen Nino De Guzman, that meant leaving her stable 9-5 job at TikTok to create a startup. Christen is an industry vet who is the founder of the newly launched app, Clara. Clara is a community that empowers creators through transparency, brand reviews, and discoverability.
Christen has almost a decade of experience working with top content creators at social networking companies such as Instagram, TikTok, and Pinterest. She is a motivational speaker and mentor in the tech space who is passionate about helping people break into the industry through career advice and actionable content.
Today, we’re diving into negotiating, making the leap to go out on your own from a 9-5 job, knowing your value, and the future of creator compensation.
Listen to Episode 60— Apple | Spotify
Find this episode’s guest:
Christen Nino De Guzman
Instagram | TikTok | Website
The Social Scoop ⤵️
💬 Instagram is working on “text mode” for posts
You’ll be able to type and have the text save as an image that you can post on your Instagram feed
#️⃣ YouTube Shorts is experimenting with hashtag suggestions
This experiment is available to select users only at this point
“If you’re a creator in the experiment, you’ll see suggested hashtags appear in the upload flow on mobile” says YouTube
Hashtag suggestions will be custom to your channel as they’re based on content you’ve previously uploaded
🤝 Instagram outlines 2023 key areas of focus
First, “inspired people to be creative”
You can expect to see Instagram adding in more visual customization and editing tools
Second, “help people discover things they love”
As SocialMediaToday stated, “This is both a major opportunity and a major risk for IG, because in order to do this, it needs to shift user behavior away from what they know and love (seeing the latest posts from people and profiles that they’ve chosen to follow) and into a new, TikTok-like experience, which is no longer geared around your own curated social graph.”
Lastly, “spark connections between people”
The addition of “Notes”, which enables users to share a conversation prompt in a Stories-like bubble above your Direct inbox.
