Attracting Your Dream Brands Without Selling Out with Jenny Melrose

7 Dec

One of the more lucrative ways to sustain a career as a content creator or influencer is working with brands, and while there are countless brands out there looking for creators to work with, we often have a hard-time finding the right ones, making strong connections with them, and getting them to dish out payment for our services.

So, how can you attract your dream brands, get them to hire you, and get them to stick around?

Today, we’re here with Jenny Melrose, a business coach, content strategist and podcast creating content strategies for you to scale your business. She’s also the author of “Influencer Entrepreneurs”, a book the shares Jenny’s four-step framework for building your audience, growing your business, and making money online.

Today, we’re diving into how to find your dream brands, what methods you can use to connect with them, how to get more inbound requests, and how to build those long-lasting connections to keep your brand partners hiring you long-term.

Listen to Episode 56— Apple | Spotify

Find this episode’s guest:

Jenny Melrose
Instagram | Website | Podcast

The Social Scoop ⤵️

💬 Instagram is testing social “Channels”

We talked about this in a previous episode, but we finally have more information: Social “Channels” seem to the be Instagram equivalent of FB Groups.
“Create a social channel that anyone can join to connect over shared interests.”
Your “Channel” will live in it’s own tab in your DM section. You’ll have “Primary”, “General”, “Channels”, and “Requests”
You can share a Story Sticker to get people to join your “Channel”
It looks like the max capacity for a “Channel” is 250 people

🏷 YouTube is testing product tags for Shorts

If you’re posting on Shorts, you may soon have the ability to dip into another form of monetization in the app.
YouTube has begun a pilot program with selected creators which will see product tags displayed within Shorts. Users will be able to see the tags and shop directly in the app.
YouTube will take an undisclosed cut of the sale.
Creators will receive a commission on the products that they sell.