The Easiest Way to Build a Product Empire as a Creator with Influence With Ronak Trived
Have you ever wanted to create your own physical product, but you’re confused and intimidated on the process? Realistically, there are a lot of challenges that come with creating a physical product, but it surprisingly doesn’t have to be scary.
On this week’s episode, we’re here with Ro Trived, the CEO and co-founder of Pietra, a platform that helps creative entrepreneurs start and scale their own businesses.
They created Pietra long before the "Creator Economy" was a phrase. They now have over 100,000 entrepreneurs who have signed up to start their own company many of which are Creators. The most interesting part is that this platform has proven valuable to Creators of all sizes, from mega celebs, to the long tail Creator who creates content online as a hobby.
Today, we’re diving into creating your own physical product as a creator.
Listen to Episode 66— Apple | Spotify
Find this episode’s guest:
Ronak Trived
Instagram | TikTok | Website
The Social Scoop ⤵️
This news was shared by six current and former employees of TikTok and its parent company, ByteDance
In addition to the TikTok algorithm deciding what goes viral, Forbes reviewed internal documents that show staff at TikTok and ByteDance also “secretly hand-pick specific videos and supercharge their distribution, using a practice internally known as “heating”.
Heating is where videos are boosted to achieve a certain number of video views.
Videos on the FYP may not be there because TikTok thinks you’ll like them, but more so a particular brand or creator can get more views. It’s impossible to tell which is which.
Is this biased? Or does this feel a little icky to y’all?
📸 Adam Mosseri Announces Photo Focus for 2023
In a Q&A series on Adam Mosseri, head of Instagram’s, Stories, he said that the platform went too hard on pushing videos.
“I think we were overfocused on video in 2022 and pushed ranking too far, and basically showed too many videos and not enough photos. We’ve since balanced, so things like how often someone likes photos versus videos, and how often someone comments on photos versus videos, are roughly equal, which is a good sign that things are balanced.”
