The State of Influencer Marketing in 2022 with Eric Dahan of Open Influence
As a creator, one of the most important skills we can learn is to get comfortable with evolving. In the last few years, our industry has gone through some massive shifts like the introduction of short-form video, creators finding new and innovative ways to monetize, the creator economy being worth more and more billions as the years go by, and the growth of social commerce.
These are things we’re going to have to get comfortable with and eventually master as creators.
Today, we’re here with Eric Dahan, CEO of Open Influence, a platform that connects brands with some of the best creators in the industry. He’s been named a Forbes 30 under 30 and started the company when he saw that there was a real opportunity for creators to help brands reach their goals.
Today, we’re diving into the state of the creator economy. What evolutions have we seen in the last 10 years? Are platforms like TikTok and BeReal here to stay? What’s social commerce and what do we need to know about it as creators?
Listen to Episode 52— Apple | Spotify
Find this episode’s guest:
Eric Dahan
Instagram | Website | TikTok
The Social Scoop ⤵️
📆 You can now officially schedule Instagram posts in the app
It’s currently being tested with a large number of accounts, but users who have this feature can access it by going to Advanced Settings while creating a new post or a reel and turn on the toggle for “Schedule this post” to select a time and a date.
You can see scheduled posts (and reschedule any of it if need be) through the “Scheduled Content” section accessible under the hamburger menu.
🎶 Instagram is testing adding songs to profiles
The feature is an "internal prototype" and it's not being tested externally
Edit Profile > Music > Add song to profile
🤝Walmart launches their own creator platform
The program is called Walmart Creator and it’s a one-stop portal that makes it easy for creators to monetize shoppable products from the retailer.
Creators who sign up will have access to tens of thousands of products and are given the opportunity to earn revenue all while earning commissions on sales they refer with no cap.
👯♀️Instagram is working on the Channels feature
Create a discussion channel that others can discover
You can name your channel + customize the audience (who can join this discussion channel)
You can also choose to show this chat on your profile (it’ll live near your pronouns, bio and links)
