How to Build Long-Term Success as a Creator with Magda Houalla of Aspire

7 Dec

With the creator economy becoming worth more and more billions each year, being an influencer or a content creator is truly a lucrative career in 2022.

But, there are truly so many things that you need to know, master, and plan for in order to build long-term success as a creator.

Today, we’re here with Magda Houalla, the Director of Strategy at Aspire — one of the leading platforms that connects high-quality creators with trusted household names.

She’s worked in the influencer marketing industry since 2016 — both the brand and agency side, so it’s safe to safe that she’s seen what it takes to become a successful creator having worked with so many of them throughout her career.

We’re giving you the scoop on how to monetize with brands, how many followers you need to be successful, how to turn one-off partnerships into more long-term relationships, and the things that you need to know about the future of influencer marketing to plan for long-term success.

Listen to Episode 53— Apple | Spotify

Find this episode’s guest:

Magda Houalla of Aspire
Instagram | Website | TikTok

The Social Scoop ⤵️

🎃 Instagram was down on Halloween and the world freaked out

If you worked in social media on October 31st, the day was probably pretty stressful for you. Around 10am ET, thousands of people realized that a) they lost thousands of followers or b) their account was suspended
Typically, there are similar glitches to this when Instagram does clean outs of spam accounts, bots, etc. but there hasn’t been a bug this massive in years.
Over 19k left comments on Instagram’s Twitter post saying that they were away that people were having issues accessing their account, and they were working on it. Most of those people were saying that they were locked out of their accounts. Most got them back in a few hours.
Unfortunately, some people’s accounts were not recovered, and many people were considering this their last straw with the app — especially after Adam Mosseri just said “our apologies…” in a Tweet with no other explanation or plan to resolve.

🎁 Meta has officially announced the Gifts features on Instagram

As a creator, you can earn money when you receive gifts on Reels
Once you enable this feature, people will be able to send you gifts on all of your Reels. This is a way for your audience to show appreciation.
Will anyone actually be sending gifts?
They also announced the ability to create and sell NFTS on the app

🎶 Instagram is testing the ability to add music to posts

When you’re in the area where you’d get your post ready to go live, you’ll see “add music” where you can choose from songs on Instagram
The music will play when someone views your post and you’ll see the title/artist of the track at the top of the post right under the location tag.

🎥 Most accounts can now add Reel to profile grid