As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

One thing that a lot of creators get wrong is that they treat being a creator like fun, not like a business. While it is fun, there’s a lot that goes into it that proves it takes a totally different mindset to be successful.

This week on “Coached”, we chat with Anna Lisa Abar, a food creator, about how to overcome insecurities, not feel boxed into your niche and finding the time to put into your business.

Social media especially has gone through so many changes — including the inception of social commerce, the use of social media platforms to market and sell products and services — and just about every brand out there is using it at this point.

But social commerce effects more than just the brands — it effects us creators as well. Not only are there things we need to know to be able to leverage the ways brands are using social commerce to further our brand partnerships, but there are also so many additional ways for us to raise our income and monetize more.

This week’s guest, Lauren Petrullo, is an award winning marketing expert, digital marketing and e-commerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. As a member of the prestigious Leaders Network at Meta, she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales.

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

If you’ve ever felt a little confused about who you are on social media or if you need a niche, you’ll appreciate hearing that you’re not alone. In today’s episode with Soulcial Suite member and long-time student of mine Arabella Overton, we chatted about just this.

We talked about how if she was able to let go and be so truly herself, she didn’t even really need a niche. Her personality would be that niche. In today’s episode, we’re giving you the scoop on being your niche vs. creating a niche.

Many of us spend a lot of time reaching out to brands only to have them respond saying they’re only offering you a gifted opportunity. You might be frustrated or feel defeated, but are gifted campaigns really all that bad? Do they automatically mean the brand doesn’t want to or will NEVER pay you?

Not entirely. In fact, today’s guest, Rafy Evans, a Digital Manager at Infinity Creative Agency, thinks that gifted partnerships are a great sign that a brand DOES eventually want to pay you.

She’s a multi-faceted talent strategist and content producer turned digital publicist who has experience establishing creator relationships and leveraging those relationships with talent, representatives, platforms, and brands to develop and produce successful partnerships. In her position, Rafy bridges the world between a roster of fashion and lifestyle brand clients and talent to continue to provide larger opportunities for creators.

Today, Rafy’s giving us the scoop on how to turn gifted collaborations into paid opportunities. This my Biz BFF is Soulcial Scoop.

*As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.*

Imagine being so close to reaching your goals but realizing that there’s only one thing that’s stopping you from achieving them? And that thing is YOU?

Creators — like most people in creative fields — deal with limiting beliefs all the time. We have this special talent of thinking of tons of different reasons why we can’t do something or why it won’t work out, so we just don’t do them.

But imagine if those limiting beliefs didn’t exist? Imagine if you had an idea and just started to execute it? Imagine what could happen?

In today’s episode of “Coached” with Lissie Cox, a plus-size fashion and disability awareness creator, we’re chatting about creating digital products and staying consistent — AND how limiting beliefs can hold you back on both of these things.

The creator economy is ever-changing, but there have been some recent trends that we’ve been seeing a ton of already in 2023. Have you heard of “deinfluencing”? You’ve definitely watched videos from the extravagant Tarte influencer trip to Dubai. Or what about the Mikayla Nogueira L’Oreal “lash gate” drama?

There are a lot of really important lessons that we can learn from these recent occurrences in influencer marketing. Lia Haberman, a UCLA influencer marketing professor and an expert on building influencer programs for brand campaigns, chatted all about what creators can learn from these trends in this week’s episode.

One of the hardest parts about owning any business is figuring out your rates and having to negotiate with potential clients. It’s a skill that takes confidence, knowledge and experience to become really seasoned at, but it’s also one of the most crucial things to master in your creator business. How do you turn gifted collaborations into paid partnerships? How can you close more deals if brands are constantly fighting you that your rates are “too high”?

In this episode of “Coached” with creator and mobility coach Alex Ellis, we’re diving into solutions for both of these major struggles.

It’s no secret that short-form video content has been a key part of every creators strategy in the last two years, but many creators that I speak to are wondering why their TikTok videos are always stuck around 200-400 views? Or why their Reels never seen to reach nearly the size of their audience?

If you’re in this boat or you’re just looking to improve your short-form video performance, you’ll definitely be interested in hearing about the key elements to a successful video and what we can do logistically to make them perform better, right?

This week, we’re here with Riley Lemon, a 26-year old TikTok creator turned entrepreneur with over 1.5 million followers across his platforms. He got his start on Vine then moved into YouTube and TikTok to build his digital notoriety making people laugh. His videos have seen over 57 million likes on TikTok, and today, he’s sharing his exact video formula with us. What a treat!

*As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.*

There are three main things that I see creators struggle with the most: Consistency, engagement, and rates. Today, I’m chatting with home decor & DIY creator (and Soulcial Suite member!), Megan Crawshaw, about all three.

All of these topics really intertwine with each other. If you’re consistent, you’ll likely see higher engagement. If you see higher engagement, you’ll likely be able to raise your rates. Pop on your headphones, and let’s start at the beginning and give you all the tips you need to master these three topics in this week’s episode of Soulcial Scoop.

Have you ever wanted to create your own physical product, but you’re confused and intimidated on the process? Realistically, there are a lot of challenges that come with creating a physical product, but it surprisingly doesn’t have to be scary.

On this week’s episode, we’re here with Ro Trived, the CEO and co-founder of Pietra, a platform that helps creative entrepreneurs start and scale their own businesses.

They created Pietra long before the "Creator Economy" was a phrase. They now have over 100,000 entrepreneurs who have signed up to start their own company many of which are Creators. The most interesting part is that this platform has proven valuable to Creators of all sizes, from mega celebs, to the long tail Creator who creates content online as a hobby.

Today, we’re diving into creating your own physical product as a creator.

Kaia Clark is a foodie who shares all of the best recommendations for food and activities in North Georgia and Metro Atlanta.

Kaia knows what it’s like to feel that pressure. Being a local foodie creator, she also aims to partner with local businesses to support their growth but has been getting stuck when it comes to finding a middle ground for supporting them while also being compensated for her work.

If you’ve ever considered starting a podcast, now is the time. It can help you build a stronger community and bring in thousands more dollars per year. This week’s guest, Adam McNeil, was just a normal guy who had a unique game that he really liked playing. He also loved coffee. He could talk about it for hours.

So he did. He started his show and did about 50k downloads in his first year of podcasting. During that time he was able to bring in over $25,000 in revenue from his show.

And if you’re wondering what that approach was like..

You’re probably wondering what kind of advantage he had to make this happen in such a short period of time.. He didn’t have a huge social media following. He didn’t have a bunch of fancy equipment. All he had was a passion for a unique topic that he presented in a unique way.

Adam — who is now the VP of Marketing for ADOPTER Media (they spend over $20 million in annual podcast ad spend) — spilled all of his secrets in this week’s episode of “Soulcial Scoop”.

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

Being is a creator is a job, but it can be hard to treat it like that sometimes. You might have difficulty clocking in and out consistently. Managing your time and getting your tasks done efficiently might be a challenge. Or maybe you’re mentally struggling to show up.

Today’s guest on “Coached”, we chatted with Karissa Brown, a wellness and confidence creator who is feeling all of these struggles.

I shared some of my favorite tips for treating creating like a job (even if it’s your current side hustle), what to do when you’re struggling to show up, and even how to see more consistency with brand partnerships.

When KB Chesko, a professor and father, first got started he was creating low-production TikTok content — mostly in his car — clapping back at things people say on the internet and giving his opinion. He first saw success on TikTok, then was growing thousands of followers per day on Instagram, and was then able to bring in thousands of dollars every month from YouTube.

So, what is the secret to Chesko’s success? Why do his videos perform so well on every single platform resulting in him making more than he makes at his full-time job from YouTube ads alone? That’s what we’re discovering in this week’s episode of Soulcial Scoop.

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

On this week’s episode of “Coached” by Soulcial Scoop, we’re here with Kaitlyn Moore, a creator sharing content based around confidence and curvy fashion.

As a creator who works a 9-5 job that is just starting to go back into the office more often, Kaitlyn is struggling with finding the time to create her content and share it consistently.

Like many other creators, Kaitlyn also is stuck with this feeling that her audience isn’t as engaged in her content as she thinks they should be. We talked about how to combat this feeling, build genuine relationships with your audience, and battle the imposter syndrome that may come with it.

How can you create a sustainable schedule to create and post content?

What are the ways that you can build stronger connections to your audience?

And how to you ensure you’re feeling good about yourself throughout the entire process?

This, my Biz BFFs, is Soulcial Scoop: Coached.

In order to start a profitable business as a creator, you need to fully understand not only how to be creative and innovative but also how to start and scale a business.

Whether that means starting your own podcast or course or even creating a product-based business, there’s a lot to learn about being compensated as a creator.

For today’s guest, Christen Nino De Guzman, that meant leaving her stable 9-5 job at TikTok to create a startup. Christen is an industry vet who is the founder of the newly launched app, Clara. Clara is a community that empowers creators through transparency, brand reviews, and discoverability.

Christen has almost a decade of experience working with top content creators at social networking companies such as Instagram, TikTok, and Pinterest. She is a motivational speaker and mentor in the tech space who is passionate about helping people break into the industry through career advice and actionable content.

Today, we’re diving into negotiating, making the leap to go out on your own from a 9-5 job, knowing your value, and the future of creator compensation.

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.

This week, we’re here with Megan Varela, a creator sharing the best local recommendations and moving tips for millennials in the San Diego area. Megan has been a student of mine for over a year, and she’s been able to grow her audience and her brand partnership income by thousands.

In Megan’s coaching call, we chat about consistency, power, and confidence. How can you receive a more consistent income? How can you negotiate contracts with confidence? How do you create personal space to prevent burnout?

This, my Biz BFFs, is Soulcial Scoop: Coached.

There were so many valuable things I learned in 2022 about being a creator — and about being a business owner — that are going to shape the way that I execute in 2023.

In today’s episode, we’re chatting through a few categories where I learned the most: Content performance, business & logistics, mental health, and money & partnerships. I’m giving you an honest, real look at what things were like for me behind-the-scenes and chatting about the goals that I’m setting for myself this year.

Creators everyone in the last 6-12 months have been feeling the low-engagement slump — not just on Instagram either. We can’t always blame it on the algorithm though.

Just like any brand or business building a dedicated, loyal community takes time, energy, money, effort — so much — but it’s what really makes our personal brands valuable and strong.

The secret to building community around your brand is to show people that they’re valued, but how can we as creators who are building personal brands?

Today, we’re here with Erica Spitzley and Cassie Tucker, hosts of the “Marketing Happy Hour” podcast. If you’re trying to navigate your career in marketing and are unsure about new strategies and creative tactics to use, their show is for you.

Having both spent years in the marketing world — even currently — Erica and Cassie interview world-class marketers from top brands like Taco Bell, Universal Studios, FabFitFun, Glossy and more.

We’re diving into the proven strategies that creators can dive into to build community around your personal brand. We’re chatting about how much time to spend building community, how it can be valuable, and how to keep that community strong long-term.

One of the more lucrative ways to sustain a career as a content creator or influencer is working with brands, and while there are countless brands out there looking for creators to work with, we often have a hard-time finding the right ones, making strong connections with them, and getting them to dish out payment for our services.

So, how can you attract your dream brands, get them to hire you, and get them to stick around?

Today, we’re here with Jenny Melrose, a business coach, content strategist and podcast creating content strategies for you to scale your business. She’s also the author of “Influencer Entrepreneurs”, a book the shares Jenny’s four-step framework for building your audience, growing your business, and making money online.

Today, we’re diving into how to find your dream brands, what methods you can use to connect with them, how to get more inbound requests, and how to build those long-lasting connections to keep your brand partners hiring you long-term.