Creating Relationships to Turn Gifted Partnerships into Paid Deals With Rafy Evans
Many of us spend a lot of time reaching out to brands only to have them respond saying they’re only offering you a gifted opportunity. You might be frustrated or feel defeated, but are gifted campaigns really all that bad? Do they automatically mean the brand doesn’t want to or will NEVER pay you?
Not entirely. In fact, today’s guest, Rafy Evans, a Digital Manager at Infinity Creative Agency, thinks that gifted partnerships are a great sign that a brand DOES eventually want to pay you.
She’s a multi-faceted talent strategist and content producer turned digital publicist who has experience establishing creator relationships and leveraging those relationships with talent, representatives, platforms, and brands to develop and produce successful partnerships. In her position, Rafy bridges the world between a roster of fashion and lifestyle brand clients and talent to continue to provide larger opportunities for creators.
Today, Rafy’s giving us the scoop on how to turn gifted collaborations into paid opportunities. This my Biz BFF is Soulcial Scoop.
Listen to Episode 72— Apple | Spotify | YouTube
Find this episode’s guest:
Rafy Evans
Instagram | TikTok | Website
The Social Scoop ⤵️
✅ Meta will soon require payment for verification
On Sunday, Mark Zuckerberg interrupted our weekend with the news of Meta Verified, “a subscription bundle on Instagram and Facebook that includes a verified badge that authenticates your account with government ID, proactive account protection, access to account support, and increased visibility and reach.”
They’re starting with a gradual test in Australia and New Zealand later this week to learn what’s most valuable, and they hope to bring Meta Verified to the rest of the world soon.
With Meta Verified, you’ll get:
A verified badge, confirming you’re the real you and that your account has been authenticated with a government ID.
More protection from impersonation with proactive account monitoring for impersonators who might target people with growing online audiences.
Help when you need it with access to a real person for common account issues.
Increased visibility and reach with prominence in some areas of the platform– like search, comments and recommendations.
Exclusive features to express yourself in unique ways.
People can purchase a monthly subscription for (USD) $11.99 on the web and (USD) $14.99 on iOS and Android.
As we test and learn, there will be no changes to accounts on Instagram and Facebook that are already verified based on prior requirements, including authenticity and notability.
Does this devalue the verification?
What will the access to customer service look like?
📺 Instagram Broadcast Channels are coming soon
Channels are a one-to-many messaging tool that will allow you to send text, video, photo, voice memos, and polls to people in your Channel.
People can join your Channel via your Story.
They can not type/respond in the Channel.
There’s currently a Channels waitlist - it was full last time we checked.
⏰ Instagram is testing adding “Watch Time” for Reels Insights
You’d have the ability to see the total watch time on a specific video as well as the average watch time of that Reel.
🎨 TikTok launched a revamped creator fund
This new program is called the “Creativity Program”, a program designed to generate higher revenue and unlock more opportunities for creators.
The program is available starting today to select creators on an invite-only basis, with availability to all eligible creators coming soon.
Given that the program is still in the early stages, TikTok declined to reveal specifics about the amount of money that it has allocated for the program. The company also didn’t say how many followers or views creators need in order to be eligible for the program.
The company says it developed the new program based on feedback from creators on its current earning opportunities, including its Creator Fund.
A spokesperson for the company told TechCrunch that TikTok has reworked its formula to offer a higher average gross revenue for qualified video views with the new program, but didn’t provide specifics about what payments could look like for creators.
To start earning with the program, creators will need to create high-quality, original videos that are longer than one minute.
The program gives creators access to an updated dashboard with more insights into estimated revenue, video performance metrics and analytics and video eligibility requirements.
📕 Profitable Creator Playbook is LIVE!
We packed three of our most useful resources into the ultimate playbook for you to become a profitable creator. In this free resource, you’ll find our Anti-Pitch Method masterclass, the Creator Rates Database that we’ve been building more months with more than 200 different rates from a plethora of creators, and our Roadmap to Full-Time Guide that will help you answer all of the questions you’re asking yourself about taking your creator hobby into a full-time gig — yup, all for free!
