What Short-Form Creators Should Know to Be Successful in 2023 With Riley Lemon

7 Feb

It’s no secret that short-form video content has been a key part of every creators strategy in the last two years, but many creators that I speak to are wondering why their TikTok videos are always stuck around 200-400 views? Or why their Reels never seen to reach nearly the size of their audience?

If you’re in this boat or you’re just looking to improve your short-form video performance, you’ll definitely be interested in hearing about the key elements to a successful video and what we can do logistically to make them perform better, right?

This week, we’re here with Riley Lemon, a 26-year old TikTok creator turned entrepreneur with over 1.5 million followers across his platforms. He got his start on Vine then moved into YouTube and TikTok to build his digital notoriety making people laugh. His videos have seen over 57 million likes on TikTok, and today, he’s sharing his exact video formula with us. What a treat!

Listen to Episode 68— Apple | Spotify

Find this episode’s guest:

Riley Lemon
Instagram | TikTok | YouTube | Website

The Social Scoop ⤵️

✅ Instagram may be considering a paid subscription plan with a Blue Check

There were a few small references in Instagram’s code that shows they may be toying with rolling out a feature where people would have to pay for the blue check.
It’s essentially a rumor for right now, but what do you think about this?

🔄 TikTok is testing a “Refresh”, a new feature to refresh your FYP

This feature would allow you to erase your usage data and start surfacing videos based on how you use the app after you press the reset button.
If you ever feel like the videos you’re being served aren’t up your alley, this will be a great feature for you.

🐥 Twitter is now sharing ad revenue with creators

Starting 2/3, Twitter will share ad revenue with creators for ads that appear in their reply threads.
To be eligible, your account must be a subscriber to Twitter Blue Verified.

📝 Instagram now allows you to “Add Topics” to content

Upon posting a Reel this past Friday, Instagram asked if I wanted to “Add a topic” to my video.
When I clicked on this option, I was able to choose from a ton of different categories. Within those categories, there were sub-categories that I could choose from. You can select up to 3 to “help match your reel with viewers.”