3 Things Creators Need to Know about Social Commerce for 2023 With Lauren Petrullo
Social media especially has gone through so many changes — including the inception of social commerce, the use of social media platforms to market and sell products and services — and just about every brand out there is using it at this point.
But social commerce effects more than just the brands — it effects us creators as well. Not only are there things we need to know to be able to leverage the ways brands are using social commerce to further our brand partnerships, but there are also so many additional ways for us to raise our income and monetize more.
This week’s guest, Lauren Petrullo, is an award winning marketing expert, digital marketing and e-commerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. As a member of the prestigious Leaders Network at Meta, she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales.
Listen to Episode 74— Apple | Spotify | YouTube
Find this episode’s guest:
Lauren Petrullo
MongooseMedia | Instagram | LinkedIn | Twitter | Facebook | Website
The Social Scoop ⤵️
🛍 Meta Tests Product Promotions in IG Group Chats
Meta’s now testing out a new option that encourages business users to highlight relevant products in chats.
It’s not clear what the qualifiers are for this – whether it’s for group chats only, whether it’s only limited to business accounts.
