If you’ve been here before, you know I preach having a diversified source of income, especially in a career as volatile as being a creator.

There is nothing worse than spending hours on a piece of content, like an Instagram Reel, and getting nothing in return. No new followers, little engagement from current followers, and nothing to show for all of your efforts.

So many creators are just throwing up content and hoping something sticks and results in higher engagement and more followers. This leads to frustration and burnout.

Luckily, there are proven strategies that you can use to create content that converts successfully.

Today, we’re diving into everything from the Reels algorithm to analyzing the performance of past content so you can create more intentionally.

We’re giving you the scoop on all things Instagram Reels.

As a creator, we all dread burnout. You feel completely stuck creatively and have no motivation to keep posting. Don’t worry though, this happens to everyone who is consistently cranking out content, day after day. 

The key is to not let it lead you to quit. You have the power to push back and figure out how to make actionable changes that lead you to creating content in a way that works for you. 

Because burnout doesn’t mean you’re done, it just means you need to make some changes and redirect your path to reignite that passion. On today’s episode, I’m joined by a group of creators as we chat about what burnout means and how to manage it when creating content is your full-time job.

When your job is dependent on something as unpredictable as the internet, you have to be comfortable with changing and evolving. It’s scary to embrace change when what you’re doing seems to be working okay, but if you don’t grow and evolve, you’ll be left behind.

Not to mention that you’re not just a creator, you’re a human - you change and grow, so your content should reflect that. Stepping outside your comfort zone will help you reach new audiences, feel more inspired, and ultimately make more money.

Today I’m sharing why change is necessary to create a long, sustainable career and for you to navigate these times of transition successfully.

This one thing has made all the difference in my business as a content creator: building and maintaining a strong personal brand.

The internet is huge - with over 200 million content creators. So it is crucial for you to become an expert in your industry. After all, you’re not just posting videos for the sake of posting videos, you are building a creator business.

Having a strong brand will help you build credibility, stand out among the crowd, land you high-quality partnerships with brands that make sense for you, and so much more.

In today’s episode of Soulcial Scoop, I’m diving into why I believe you should work on building your own personal brand to become successful in this career long-term.

I know there’s something that you love so much that you could talk about it for HOURS. For me, that’s creating a creator business. I had so many ideas and thoughts, and after finally pushing aside all of the thoughts of doubt, I decided to just take the plunge and start a podcast where I could talk all about creator monetization.

If you think the podcast market is too saturated or you don’t have enough to say, let me be the one to tell you that neither of those things is true. You have so much value and expertise to offer your audience and can absolutely create a successful podcast.

Having a podcast gives you an outlet to engage with your audience on a deeper level and establish yourself as an expert in your niche.

I’m giving you the scoop on exactly how you can build your podcast from the ground up - covering everything from your technical setup to growing and monetizing.

As a creator, there’s nothing more exciting than getting to work with your dream brands - the ones that align with your audience and let you create the type of content you want to create.

And when you get to the point that you’re working together, you want to do everything in your power to make sure things run smoothly.

Unfortunately, like any relationship, there will be times you have to have difficult conversations with them.

But don’t worry, I’ve seen it all and learned exactly what you should and shouldn’t do so you can keep positive relationships with your brand partners while still getting your point across.

I’m giving you the scoop on how you can prepare for and handle any hard conversations you might need to have with your brand partners.

User-generated content is one of the best ways that creators can diversify their income and create more reliable sources of revenue. But you have to pitch it to brands differently than you pitch regular partnerships.

You need to tell the brand what they need and why you’re the creator to do it. Since they’re posting the content on their platforms, it requires a different approach on your part.

So how do you effectively reach out to brands about creating UGC content? Today I share the biggest mistake I see creators make when doing UGC brand outreach and how you can avoid it.

According to studies, you have seven seconds to make a lasting first impression. When the first thing people see from your Instagram is your bio, you need to make sure that it leaves a positive impression about you and your brand. It should explain who you are and what your audience can expect to see from you.

Your bio is also where you can use keywords that increase your discoverability to reach a wider audience that is actively looking for the content you create.

Today, I’m giving you the scoop on all things Instagram bios and how you can optimize it for the maximum impact.

As a content creator, you’ve definitely been told that to be successful you need to create content that has value. And when you’re pouring your heart and soul into the content you create, you obviously want it to resonate with your community.

It’s already overwhelming to consistently create content, week after week, so worrying about whether or not it has value is just another layer of stress that you shouldn’t have to deal with.

So how do you achieve the mindset of knowing that your content is “valuable enough” and you are offering something that will benefit your audience? Today I’m giving you the scoop on how to feel like your content has value.

PR packages are one of the most well-known perks of being a creator. Everyone loves free stuff and it’s so exciting to get a package from a brand you love.

Unfortunately, free products aren’t going to pay the bills. And if you’re sharing products that align with your brand, your audience will be more likely to actually buy them, which is *so valuable* to brands.

Your content is valuable and you should be compensated for endorsing products.

But how do you make that jump from just getting PR packages to getting paid brand deals?

Today, I’m diving into exactly what you can do to turn your PR packages into paid deals and make more as a creator.

I’m giving you the scoop on all things paid deals. This my Biz BFF is Soulcial Scoop.

If you’re looking for more ways to connect with your audience and provide them with more value, you should look into building an email list.

It is a great way to share your expertise, dive deeper into topics, and provide freebies.

I know it sounds intimidating to build an email list and you may be wondering if it’s even worth it, but I’m here to give you all of the tips I’ve learned as I’ve successfully built and maintained an email list.

Today, we’re diving into how and why you should build an email list as a creator.

With years of coaching creators, I have heard it all, but the biggest struggle by far is that they can’t land brand deals consistently.

Why the heck is it so hard to find long-term brand partners? There are a few things that you may need to work on to find brands to work with and create a more reliable source of income.

In today’s episode, I’m giving you the scoop on why you’re not getting paid brand deals and how you can start to do just this.

Instead of sending hundreds of cold pitches, you could just be learning how to use LinkedIn as a content creator. You’re likely sending hundreds of cold pitches and barely getting any responses, never mind actual paid deals. As a creator, this is one of the most discouraging things to experience, and yet we experience it every single time we send out pitch emails.

So, in 2021, I decided to create a different method — what has now been coined “The Anti-Pitch Method” — and go straight to the source by connecting with the people *behind the brands.* How do I do this? Well, on LinkedIn. But, how do you get your profile ready to start reaching out? How do you find the people to reach out to? What do you even say?

Today, I’m giving you the scoop on all things LinkedIn — specifically as a content creator — so you can build relationships with brands that lead to genuine partnerships.

If you struggle to put boundaries into place as an influencer, I absolutely feel you.

This is not an easy job and if you aren’t careful, you can end up getting taken advantage of and feeling incredibly burnt out.

It’s so hard to be your own boss and not have an office you’re going into every day because you feel like you have to be working at all hours of the day.

It’s hard to draw the line between what’s content and what’s just for you and your personal life.

Today, we’re diving into how you can set boundaries in your business so you don’t get taken advantage of or lose your passion for creating content.

We’re giving you the scoop on all things boundaries.

LinkedIn may be an afterthought for many content creators, but I’m here to tell you that if you aren’t using it, you’re missing out.

It is the place that the people behind the brands, the ones making the decisions on what creators to partner with, are spending their time. So it’s crucial for you to be there to connect with them and show them why they should work with *you*.

But how do you use it as a creator to connect with these brands and create a profile that is professional and discoverable?

Today, we’re diving into everything you need to know about LinkedIn so you can use it to build real relationships with brands and eventually land partnerships that last.

We’re giving you the scoop on all things LinkedIn. This my Biz BFF is Soulcial Scoop.

Have you ever felt like you’re sending cold pitches into the void?

It’s discouraging to send out pitches to brands and hear nothing in return. But seeing that many brands are being inundated with pitch emails, it’s no wonder you’re not getting a response from them.

Luckily, I found a better way. A way to build authentic relationships with brands that lead to consistent partnerships. And today I sit down with Hannah Lee Lifestyle to talk about how she used this method to completely change the trajectory of her success as a creator.

We’re giving you the scoop on how to use the Anti-Pitch Method to create genuine connections with the people at the brands you want to work with.

Brand partnerships are one of the most common ways that creators make money. And while I always emphasize the importance of diversifying your income because brand deals aren’t always reliable, they’re still a huge part of every creator’s business, so it’s important to know how you can build relationships with brands that lead to authentic partnerships.

Today, we’re diving into how in my years of being a content creator, I’ve managed to work with brands and earn over $400k.

We’re giving you the scoop on all things brand partnerships.

Calling all content creators - are you looking for ways to diversify your income?

One way that you can do this while using your skills in creating content is through user-generated content or UGC, which is content created by people like you that is posted on the brand’s social media accounts or other channels as a way to authentically sell their brand.

Today, we’re diving into everything you need to know about UGC, so you can decide if this is something you want to implement in your business and HOW to do it right.

We’re giving you the scoop on user-generated content.

If brands asking for your rates cause stress and anxiety because no one really talks about how much they charge as a creator or influencer, so you have no idea how to know what to charge, you aren’t alone.

We’ve all been there as creators. Trying to start monetizing our content, but not knowing what the industry standard is.

And of course, you don’t want to charge too little if brands are willing to pay you more.

So today, we’re diving into what you should be charging as an influencer or content creator so you get paid appropriately for the valuable content you’re providing.

We’re giving you the scoop on all things rates and brand partnerships.