The One Mistake You’re Making with Your UGC Brand Outreach
User-generated content is one of the best ways that creators can diversify their income and create more reliable sources of revenue. But you have to pitch it to brands differently than you pitch regular partnerships.
You need to tell the brand what they need and why you’re the creator to do it. Since they’re posting the content on their platforms, it requires a different approach on your part.
So how do you effectively reach out to brands about creating UGC content? Today I share the biggest mistake I see creators make when doing UGC brand outreach and how you can avoid it.
Listen to Episode 140 — Apple | Spotify
👯♀️ TikTok added the Duets feature to Branded Missions
Branded Mission is the platform’s way of pairing advertisers with content creators
This will allow creators to Duet with their Branded Mission videos to increase engagement and participation from audiences.
📱Instagram is testing a new feature called Lately
It will automatically share Stories to a tab in your highlights bar.
This collection of Stories will be removed after 7 days.
You’ll be able to remove stories you don’t want included.
📩 Mosseri said that send rates are one of the biggest drivers of overall reach
He says it is more important than watch time or like and comment counts.
This means they want content that is entertaining and prompts people to want to show others that clip or post.
👩💻 TikTok One is a new centralized location for its marketing tools that will launch later this year
This will replace the Creative Center and add more creation elements.
Brands will be able to access TikTok creators, production partners, and insights.
Advertisers will be able to access almost 2 million creators.
🎨 Canva announced new features at their Canva Create Event
They have redesigned their homepage and updated their editing tools to make it easier to move between projects, access team resources, and collaborate on projects.
