How to Turn Your PR Packages into a Paid Deal

PR packages are one of the most well-known perks of being a creator. Everyone loves free stuff and it’s so exciting to get a package from a brand you love.

Unfortunately, free products aren’t going to pay the bills. And if you’re sharing products that align with your brand, your audience will be more likely to actually buy them, which is so valuable to brands.

Your content is valuable and you should be compensated for endorsing products.

But how do you make that jump from just getting PR packages to getting paid brand deals?

Today, I’m diving into exactly what you can do to turn your PR packages into paid deals and make more as a creator.

I’m giving you the scoop on all things paid deals. This my Biz BFF is Soulcial Scoop.

Listen to Episode 137 — Apple | Spotify

✨ New Instagram algorithm will prioritize original creators and give all creators an equal chance of breaking through

• The big changes are:

  • A new input to ranking that will give smaller creators more distribution

  • Replacing reposts with original content in recommendations

  • Adding labels to reposted content, linking to the original creator

  • Removing content aggregators from recommendations

• All eligible content will be shown to a small audience that they think will enjoy it and as audiences engage with it, it will be shown to a wider audience.

🤳 Instagram is experimenting with a new feature that would let users go live in broadcast channels for subscribers only

📸 TikTok is emphasizing photos posted to the app

• There is a new navigation tab that is made up of only photo carousels.

🎵 TikTok and UMG signed a new licensing agreement

• UMG music will return to the app within a week or two.

• Any videos that were previously muted will be unmuted.