Handling 5 Hard Conversations You May Have with Your Brand Partners

As a creator, there’s nothing more exciting than getting to work with your dream brands - the ones that align with your audience and let you create the type of content you want to create.

And when you get to the point that you’re working together, you want to do everything in your power to make sure things run smoothly.

Unfortunately, like any relationship, there will be times you have to have difficult conversations with them.

But don’t worry, I’ve seen it all and learned exactly what you should and shouldn’t do so you can keep positive relationships with your brand partners while still getting your point across.

I’m giving you the scoop on how you can prepare for and handle any hard conversations you might need to have with your brand partners.

Listen to Episode 141 — Apple | Spotify | YouTube

📷 You can now add a custom thumbnail on TikTok videos

  • There is an upload option to add your own thumbnail from other apps like CapCut to be the cover image

🎟️ TikTok partnered with Eventbrite to allow you to integrate links to public events listed on Eventbrite

  • Viewers will be able to go directly to the event listing on Eventbrite

  • This is a way for creators to promote their events

🎥 Instagram shared new guidelines on live-streaming

  • They provided info about how to go live, how to schedule a broadcast, and how to incorporate co-hosts to facilitate live chat and engagement.

  • They recommend planning your live content, promoting your broadcasts, engaging with your viewers, and being authentic to make the most of the live feature.

💬 Instagram is testing making the messaging icon the main focus

  • They are trying to lean into features like Notes since more engagement is through DMs.

  • The messaging icon is showing up in the bottom middle of the screen where the ‘+’ sign currently is.

📝 Instagram is now allowing users to leave Notes on Reels and feed posts

  • These notes are temporary (lasting only 3 days)

  • The notes can only be left by mutual followers as a way to spark interaction between friends.

❤️ Instagram is experimenting with ‘Super Likes’

  • You’ll be able to send 1 Super Like every 24 hours

🔊 You’ll now be able to add multiple tracks to Instagram Reels

  • You’ll be able to add up to 20 tracks in a single Reel, with them overlapping and merging into each other

  • Other users will be able to use the same audio you create

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How (and Why!) to Start a Podcast as a Creator

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The One Mistake You’re Making with Your UGC Brand Outreach