Land More Brand Deals With an Optimized Instagram Bio

According to studies, you have seven seconds to make a lasting first impression. When the first thing people see from your Instagram is your bio, you need to make sure that it leaves a positive impression about you and your brand. It should explain who you are and what your audience can expect to see from you.

Your bio is also where you can use keywords that increase your discoverability to reach a wider audience that is actively looking for the content you create.

Today, I’m giving you the scoop on all things Instagram bios and how you can optimize it for the maximum impact.

Listen to Episode 139 — Apple | Spotify

🎥 TikTok is testing 60-minute video uploads

  • Right now it’s only available to selected users and there’s no immediate plan to make it widely available.

  • Their goal is to give creators the opportunity to experiment with new or expanded types of content.

  • This is also a way to compete more directly with YouTube.

🎞️ Instagram said that posting Reels longer than 90 seconds can hurt your reach

  • Mosseri presented a slide at a creator event in NYC last week where he said that Reels over 90 seconds can hurt your distribution

🔎 Instagram is testing new features

  • These may not be widely released, but they are currently being tested among small groups of users

    • Peek: like BeReal, it will allow users to share quick photos of themselves with friends that would be displayed in their inbox.

    • Reels playlists: These playlists would be public

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The One Mistake You’re Making with Your UGC Brand Outreach

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How to Feel Like Your Content is “Valuable Enough”