The Exact Formula to Figure Out Your Instagram and TikTok Rates
Trying to figure out your rates for Instagram and TikTok can feel like throwing darts in the dark.
No one seems to give a straight answer on how much you should be charging, so you’re suck feeling confused and unsure when brands ask for your rates.
But today, we’re diving into the formula for figuring out exactly how much YOU should be charging for Instagram and TikTok brand deals.
We’re giving you the scoop on all things creator rates. This my Biz BFF is Soulcial Scoop.
Listen to Episode 164 — Apple | Spotify | YouTube
🖥️ TikTok has revamped their desktop app
Enhanced "For You" Feed: The desktop app now features an updated "For You" feed, offering users a more tailored content discovery experience.
New Explore Tab: A newly added Explore tab allows users to discover a broader range of content and creators directly from their desktops.
TikTok is set to replace its existing Creative Center, including the Creator Marketplace, with the new "TikTok One" platform. The transition is scheduled to be completed by April 1, 2025.
Access to Creators and Production Partners: Brands can connect with a vast network of nearly 2 million creators and discover top agency partners to collaborate on campaigns. newsroom.tiktok.com
Creative Tools and Insights: The platform provides a suite of creative tools and valuable insights to assist in developing effective TikTok campaigns. ads.tiktok.com
Integration of Existing Services: TikTok One replaces previous platforms like the Creator Marketplace and Creative Center, unifying these services into a single, more efficient system.
📈 Instagram provided insight on how the algorithm measures watch time as a percentage of a video
Mosseri said that in an effort to not penalize longer videos, they look at the percentage of a video that was watched as well as the number of seconds.
People generally did not understand what he was saying in this video. It seemed to make things even more confusing
While full video completions are a positive signal, the platform also considers the total time spent watching the video.
🎥 Instagram is exploring a separate Reels app
It would be a more direct replica of TikTok, opening to a screen of short-form videos. Instagram would go back to being a photo-only sharing app
This has only been explored internally and isn’t confirmed.
The development is part of Meta's internal "Project Ray," which seeks to enhance content recommendations and support longer Reels videos.
Meta previously launched Lasso in 2018 to compete with TikTok, but it was discontinued due to low user engagement.
