Why You’re Not Getting Paid Brand Deals

14 Mar

Entering my third year of coaching creators in my business, Soulcialmate, I have heard it all from creators, but the biggest struggle by far is that they’re unable to consistently land brand deals.

So, why the heck is finding long-term brand partners so difficult? There are a few things that you may need to work on to make finding brands to work with and getting paid more consistent.

Today, in this solo episode, we’re giving you the scoop on why you’re not getting paid brand deals and how you can START to do just this. This my Biz BFF is Soulcial Scoop.

Listen to Episode 78— Apple | Spotify | YouTube

Find this episode’s guest:

Kristen Bousquet
Instagram | TikTok

The Social Scoop ⤵️

TikTok’s “Keyword Insights” Feature Helps You Find the Best Keywords

If you ever have issues finding new keywords to use for SEO purposes in your TikTok videos, you’ll appreciate their newest research tool “Keyword Insights”.
This feature enables you to find more info on which keywords and phrases are resonating best in TikTok ads
This is a great tool to use when creating captions for your sponsored posts that include ad usage — You can tell the brands that you did the keyword research for some extra brownie points.

Meta Pauses Reels Bonus Program

As reported by Business Insider: “Meta will be pausing its US Reels Play bonus, a program that paid creators a monthly sum for accumulating views on their Reels. The pause will impact US-based creators on both Instagram and Facebook. Any ongoing Reels bonuses that a creator has signed up for will be honored for the next 30 days.”
It looks like they will be expanding ads on Facebook Reels tests to help more creators earn ad revenue for their Reels

TikTok Launches “Series”, a New Creator Monetization Tool

“Series” enables creators to be paid for specific content.
“Developed with our community’s love of sharing authentic stories, expertise and experiences in mind, Series enables eligible creators to post Collections of premium content behind a paywall which viewers can purchase for access. One Series can include up to 80 videos, each up to 20 minutes long, giving people a new, longer format to watch their favorite creators and content.”
Essentially, it’s a way for creators to put a paywall behind specific content and monetize directly vs. through ads.
You can put a price tag of $1-$190 behind your “Series” content.
TikTok says that Series is currently only available to select creators, with applications to join the program opening up ‘in the coming months’.