Episode 12: Marisa Switzer

Influencers want more than to endlessly post sponsored work to make a living. Simply put, we want to cultivate brands and business empires that can change the future. Today, Marisa Switzer of RISE Creative and Cultivate Brands brings us the ultimate how-to on turning your influence into a business that's beautifully branded with her help.

Listen to Episode 12 — Apple | Spotify

Find this episode’s guest:
RISE Creative 
Instagram |  Website

Cultivate Brands 
Instagram | Website

Freebie from RISE — "Beyond Content: A How-To Guide on Cultivating Your Community Beyond Content to Launch the Next Generation of Viral Brands" — Click here to download.

Here’s what we covered in this episode:

• Instagram is testing the ability to move around things on your profile grid in a drag-and-drop style.

  • This got me thinking about Instagram maybe copying the “pinned” feature that TikTok has. Wouldn’t it be cool to offer that as an add-on for brands?

• Instagram is working on a new feature for Reels — Importing audio from any video.

  • Video must be at least 5 seconds long

  • I already have this feature, so it is out to some accounts already.

• TikTok is working on a new option called “Videos” — You’ll be able to add one or more videos in the description of the video that you publish.

• Instagram is working on a new sticker to be found in the “Sticker” section on Stories. It’s a small white text bubble-style circle with an emoji inside so that people can click on it and story react without having to do the swipe up emoji reaction.

• SocialMediaToday survey reveals 43% of people polled said that LinkedIn is the platform that they’ll be working on more in 2022

  • LinkedIn for Creators is launching.

  • LinkedIn Launches Test of Audio Rooms

  • Twitter launches audio room called “Spaces”

• YouTube launches Media Kit addition within YT studio — will help creators better fromulate their channels pitch for potential ad partners in the app

  • Will provide a shareable summary of your channel audience and viewer stats, including subscribers, unique viewers, average watch time per clip

  • Channel managers will also be able to select four featured videos to showcase in the display, while the listing will also highlight previous paid partnerships for additional reference.

• With the chronological feed, expect to lose followers. So many accounts you haven’t seen in a while and now you may realize you don’t want to follow that brand any longer.