Episode 11: Coded Agency
In the social media industry, information for influencers is not as readily accessible as it may be in other industries which is why we always try to provide you with as much transparency as we can. Today, we chatted with Jules and Jasmine of Coded Agency who gave us an inside look at how they design and execute incredible influencer campaigns for their brands and create long-lasting relationships with influencers.
Listen to Episode 11 — Apple | Spotify
Find this episode’s guest:
Coded Agency
Instagram | Tiktok | Website
Here’s what we covered in this episode:
Update on the TikTok “Repost” option that we covered in Episode 10
The TikTok Repost option essentially amplifies that clip by re-sharing it in both the ‘Following’ and ‘For You’ feeds of your connections. Source
TikTok is working on “Collections” for favorite videos Source
It’s the ability to organize your favorite videos
Only you can see your collections like IG
Similar to the Instagram Saving Option
Some users got it and then it was immediately taken away
Andrew has the Home, Favorites, and Following feeds.
Home stayed the same (not chronological).
Favorites was auto-populated to the 10 people he talks to most but can easily be managed on that screen.
Following was the same as home but chronological.
Instagram Badges will be available for all creators — “From today, if you’re eligible to use Badges, and they’re available in your country, they will now be automatically enabled for all lives so you can seamlessly begin monetizing.” Source
Not the incentive — just the Badges.
The donation amounts were $0.99, 1.99 and 4.99.
In order to get access to IG Live badges, creators need to be aged over 18, and have a Creator or Business account in the app. They also need to have over 10k followers, and they need to be compliant with the platform’s various partner monetization policies and community guidelines.
Didn’t usually take out fees, but that may change in the future.
