Everything You Need to Know About LinkedIn as a Content Creator with Madison Masterson

We all know LinkedIn as a platform for professionals, right? We never really think about how to use LinkedIn as content creators as it’s not typically a platform that screams creativity. Contrary to popular belief, LinkedIn can bring in solid opportunities for connection for creators. In fact, it’s the one platform that I’ve had to most success creating connections with potential brand partners.

But, how the heck can we set up our profiles if we’re not in traditional jobs? How often should we post on LI and what should we share? Why is it beneficial to grow our accounts on LI and how can we do that? Plus, is monetizing an option on this platform?

This week, we’re here with Madison Masterson, CEO of Mad Marketing and an official LinkedIn creator who focuses her content on mental health awareness, disability awareness, and influencer marketing for the last 11 years. And today, she’s giving us the scoop on how to find success as a creator on LinkedIn.

Listen to Episode 36 — Apple | Spotify

Find this episode’s guest:
Madison Masterson
LinkedIn | Instagram | Website

In today’s episode, we discussed:

  • 📱 Instagram Expands Access to Reels Templates + Offers Music Recommendations for Reels

    • Templates will be available to users when they’re on the Reels recording screen. At the bottom, you’ll see the “templates” option.

    • Instagram will also now recommend songs for your content.

    • Both of these options take a lot of the work out of creating Reels.

  • 🧠 TikTok Will Now Let You Customize Your Ad Preferences

    • Profile > Settings and Privacy > Privacy > Ads Personalisation > How your ads are personalised

    • Then, you can tap on or off whichever categories you’d like to see (or not)

  • 💰 What Would Happen to Influencers During a Recession?

    • Many brands are actually increasing their marketing budgets. In an article on Marketing Brew, the VP of Grin mentioned that with recessions, consumer behavior shifts. Some consumers may not tap into the typical “clickable and shoppable” ads, but they’re still following their favorite creators. Working with influencers typically increases brand awareness for companies, so brands are taking money away from things like FB + Google ads and putting more of that into influencer marketing.

    • As a side note, it’s also incredibly important to have a “kill fee” in your agreements. While some brands will be upping their budget, some are doing the opposite and may cancel collaborations due to a decrease in the budget - even after you’ve signed an agreement. A kill fee allows you, the creator, to be paid if the project is canceled after an agreement has been signed. Typically, a fee of 50% of the project rate is expected.

  • 🛍 I’ve been experimenting with the Instagram Affiliate feature.

    • The “Shop” feature is different from the “Affiliate” feature. Shop is for businesses that have their own online stores + affiliate allows creators to tag products from other brands and receive affiliate commissions on their sales.

    • The feature is not yet available for everyone. It is only available for a selected group of people. I am unsure of how you can get into this testing group. It seems random.

    • In the last two weeks, I have started to share Instagram Feed posts with the Affiliate feature on, and my Reach has tripled and my engagement has just about doubled.

    • This past Friday, I started to use the Affiliate product tagging feature in Stories to see if it would increase my Story views. I saw over 4x more views on my Stories than I typically do.

    • If you have this feature, I suggest you start using it. If you do not, keep an eye out for when you do. To find out if you do, go to Settings > Business > Affiliate. If you do not see Affiliate, you do not yet have this feature.

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How Brands & Agencies Choose Creators to Work With with Sonia Elyss