How to Use Lives to Drive Traffic to Your Page + Business with Emma Ragland
One of the best ways to build a connection with your community as a creator is to spend time with them - Lives being one of the best ways to do this. However, it’s also the one option that most creators don’t take advantage of - mostly because they’re nervous about putting themselves out there.
Live videos can be extremely uncomfortable. What if you mess up? What is no one comes? What if the people that do come don’t interact? Will Lives ever not feel weird?
This week, we’re here with Emma Ragland, owner of Ragland Clothing Co, who has truly mastered the art of hosting an incredible Instagram Live. Emma started her business when she was only 17 years old and runs it currently as her full-time job - with Instagram Lives being a huge driver of her income.
Today we’re answering all of your questions about lives on social media. Emma shares her top tips on how to bring traffic to your Lives, what you can do if you’re ever feeling awkward, and how you can use Lives as a way to drive real traffic to your profile/business.
Listen to Episode 28 — Apple | Spotify | YouTube
Find this episode’s guest:
Emma Ragland
Instagram | Poshmark
In today’s episode, we discussed:
Instagram is testing a full-screen feed
Meta noted that Reels already make up more than 20% of the time people spend on Instagram
TechCrunch does note that Stories would remain at the top of the screen in this new layout, with the Stories bar still positioned along the top of the app
But eventually, that too will change. In the testing example, there are actually Stories integrated into this full-screen display format, with a frame indicator along the bottom of Stories posts, which prompt the user to swipe left to see the rest of the content.
Instagram is working on the ability to add multiple profile links to your bio
And you’ll also be able to add a Facebook group
Instagram is working on the ability to reply to stories with a drawing
