How to Make A Full-Time Income Working with Brands with Emma Cortes

One of the toughest things for creators is to find out how to turn their online influence into a full-blown, profitable business. Every creator wants to know how to be a full-time influencer, right?

The hard truth is that is takes a lot of skill, education, and tons of work to get there, but the answers to many of the questions that creators have go unanswered. There’s no specific place to go to learn how to turn this side hustle into a career, so instead, we have to search and experiment quite a bit.

This week, we’re here Emma Cortes, a truly impressive full-time fashion and lifestyle creator who was able to quit her full-time job in the aerospace industry, because she was matching that income with content creation and influencing.

We’re answering all of your questions about becoming a profitable, self-sustaining business as a creator. How do you know what to charge? How often should you be pitching to brands? What does the perfect pitch even look like? How do you negotiate three, four, or even five-figure deals as a microinfluencer?

Listen to Episode 29 — Apple | Spotify

Find this episode’s guest:
Emma Cortes
Instagram | TikTok | Beginner Influencer Course | Negotiation Course

In today’s episode, we discussed:

• Later Media released their yearly Instagram Industry Benchmarks Report

  • This report highlights 30 different industries and the insight information that you need to know about each of them.

  • For, the industry standard right now for engagement rates of fashion accounts is 1.24% and for travel, it’s 1.83%. Most fell below 2%.

  • The industry-standard Reach rate right now for fashion accounts is 13.52% and for travel, it’s 18.15%.

  • There are so many other industries such as education, entertainment, good, health + wellness, home decor, technology, and more.

• TikTok is testing a new “Friends” tab that will replace the “Discover” tab.

  • It will “allow you to easily find and enjoy content from people you’re connected with so you can choose even more ways to be entertained on TikTok”

  • It will highlight posts from followers that you follow back, accounts that you follow, and other suggestions.

• Instagram is testing a new “Following” tab for Reels

  • When on the Reels tab, at the top of the screen you’ll see the options of “Reels” or “Following”.

  • The “Reels” option would essentially be your FYP whereas the “Following” tab is the people you follow - just like on TikTok.

• Instagram is working on a redesigned menu for Reels

  • The best part? It includes an “Add to Profile Grid” option!

• TikTok is working on a “Studio” option that offers more sophisticated video editing options

  • Options include things like splitting videos, defining sounds starting points, more easily choosing starting and ending points of text, and more.