Making the Most of the Holiday Season as a Content Creator or Influencer with Alex Dicapo
Since Q4 is one of the biggest spending periods of the entire year, it makes sense that as creators we’re curious on how to work with brands for the holidays.
Since we as influencers or creators influence purchasing decisions, it’s a prime time of year to make a decent chunk of income. Many brands - especially those that are more prominent during the holiday season like giftable products or alcohol brands - save a chunk of their budget for this time of year. They’re making more money, so they’re willing to spend a bit more too.
Today, we’re here with Alex DiCapo, the VP on the digital & influencer team at AZOINE PR. She has developed and implemented impactful social campaigns across fashion, lifestyle, wellness, and tech for a diverse clientele.
Today, we’re diving into everything that you need to know as a creator to have a successful holiday season working with brands.
How do agencies and brands find and choose the creators they’re working with? When’s the best time to pitch? What can set you apart in that pitch? What makes a brand want to continue working with you even after the holiday season?
Listen to Episode 44— Apple | Spotify
Find this episode’s guest:
Alex Dicapo
Instagram | TikTok
The Social Scoop ⤵️
❌ Instagram is trying to make your recommendations more tailored
Instagram is testing the ability to mark multiple posts in Explore as “Not Interested”
Used to train the algorithm better on what you do actually like to see
They’re also testing the ability to tell Instagram certain words, phrases, or emojis that you don’t want to see content on. It will find those words in the captions or hashtags and know not to show you that content.
🎥 What you need to know about Meta video content
Meta published a new overview of the key elements that it factors into its video ranking algorithms
Originality
Original videos reflect the unique voice and value of the content creator. They are distinctive and are produced in a manner that’s never been made before. We prioritize original video to reward the hard work of crafting authentic content.
Capture and Retain Attention
*Retention is one of the indicators of how well the content was received by the audience - a slow and gradual decline in the audience ***retention graph can show that the topic and structure of the video match well with what your audience wants to see, while an early drop off may mean that the content isn’t what the viewer expected.”
Loyalty and Intent
When people regularly come back to view an account’s videos, we take it as a strong, positive signal for distribution. This is especially true when we see that people actively search for your content or seek it out on video-first destinations like Facebook Watch or directly on your account.
Engagement
We prioritize content that sparks conversations and meaningful interactions between real people. In addition, we value content that inspires the audiences to create a version of their own, as our research has shown that participation leads to deeper connections.
📲 New HypeAuditor report teaches us about content on Instagram
They analyzed 77.6 million IG posts
Carousels + Feed Posts make up 68% of all of those posts
While Reels are the third most popular posting option, they’re seeing BY FAR the most Reach on the platform.
Reels are also generating a lot more Likes while image posts generate more comments
The data shows that Reels are the best option, at present, for maximizing reach and engagement in the app - yet even amid the rising hype around short-form content, most users are not posting Reels as yet.
🎉 Instagram is working on a “Plan an event” feature”
Click on the create option (the one with the square and the plus sign in between)
Then, you’ll see a menu that will let users (at the very end) see an option to plan an event.
Upon clicking that button users will be directed to a new page with three options Location, date & time, and last but not at all least Guests.
