How Publicists Choose Creators to Work With Their Clients with Mackenzie Judge
How many times have you seen creators at a glamorous event like RevolveFest and thought "damn, how do I get on the guestlist"? Many times, brands work hand-in-hand with publicists like Mackenzie Judge of Gal Media to give their offerings new life via events, installations, influencer campaigns, and creator collaborations.
Mackenzie dove headfirst into public relations and has found her passion in planning events and activations for her agency's clients. She's incredibly invested in the beauty industry as well, even donning her own podcast, "The Blondie Beauty" where she's interviewed huge names in the industry like Deborah Lippmann, Jessica Chia, and more.
So, what does a publicist look for when recruiting influencers? How can we get invited to these out-of-a-dream events? How can we work hand-in-hand with publicists and create great relationships with them so that we can help make the brand’s digital advertising dreams come true (and ours in the process)? We're sharing the answers to all of the questions and more in this week's episode.
Listen to Episode 25 — Apple | Spotify | YouTube
Find this episode’s guest:
Mackenzie Judge
Instagram | Podcast IG | TikTok | Podcast
In today’s episode, we discussed:
TikTok will notify creators you add their video to favourites, if you like…
Tiktok shared new tips on how to maximize content performance
Stick with a 9:16 aspect ratio
Shoot hi-res with at least 720p+
Include audio of any kid - the more relevant, the better
Stick to 21-24s and never go below 10s.
TikTok is testing a private dislike button
“Once a user dislikes a comment, the dislike won’t be public and commenters won’t be notified that their comment has been disliked. Commenters and other users also won’t be able to see how many times a comment has been disliked.”
“TikTok said it sees the button as a way for users to flag comments that may be spam or that don’t make sense in the context of the video they’re posted under.”
