How to Use Data & Analytics to Be a Better Content Creator with Jules Montgomery

Learning how to analyze data as a content creator sounds like it might be tedious and boring, but once you see that it starts to bring you real results, I can guarantee you’ll be as addicted as myself and this week’s guest are. The thing about data? It never lies.

As a creator who wants to consistently do better, we need to know how to look at the data that apps like Instagram, TikTok, Pinterest, and YouTube provide us with, find what that data is trying to tell us, and then use it to our advantage.

This week, we’re here with Jules Montgomery, content creator and CEO/founder of Influent, a company seeking to allow creators to just be creators. It’s the platform where you’ll be able to scour brand deal opportunities, read reviews from some of the top brands other creators have worked with, learn how to create amazing content and even calculate what your rates should look like.

Today, Jules is diving into all things data and analytics. She’s giving us the scoop on what she did to find out exactly what her audience wanted to see more of from her and how she tracked it all on a spreadsheet that you can even recreate. She’ll walk us through all the types of data that are important for us creators to be paying attention to so that we’re able to do more of what’s working on our pages. Plus, she’s sharing some tips on how this can help you land brand deals.

Listen to Episode 39 — Apple | Spotify

Find this episode’s guest:
Jules Montgomery
Instagram | TikTok | Website

In today’s episode, we discussed:

• 💰 The Instagram Affiliate feature will no longer be available as of 8/31

  • "We want to make Instagram the best place for creators to earn a living by partnering with brands," a spokesperson for Meta told Insider in an email. "To do this, we are focusing on Instagram's Creator Marketplace — a singular destination where brands and creators can more easily build content partnerships — and ending the current test of Instagram onsite affiliate.”

• 🏃TikTok is testing the ability to speed videos

  • Options go from 0.5x to 2x

• 📸 Instagram is working broadcast chats

  • This will include read-only chats where only admins and collaborators can send messages and readers can read and react to your messages.

  • You’ll be able to pin these to your profile for anyone to find and join.