Episode 14: Heather Gacek

For me, Pinterest is one of the more confusing platforms to master. So, I decided to bring on my lovely friend, Heather Gacek, who sees MILLIONS of Pinterest views each month to see how she masters the platform. In this episode, we go over everything from her step-by-step process of posting to Pinterest to maximize Reach as well as what she thinks about Pinterest investing $20 million in creators.

Listen to Episode 14 — Apple | Spotify

Find this episode’s guest:
Heather Gacek
Instagram | Pinterest | TikTok

In today’s episode, we discussed:

• Adam Mosseri’s Weekly Announcement

  • You can schedule an Instagram Live that can live on your page.

    • It’ll live under your bio whenever you have a scheduled Live.

    • You can schedule as many Lives as you’d like.

    • Another Source: https://www.socialmediatoday.com/news/instagram-adds-scheduled-live-display-on-user-profiles-to-improve-discovery/617800/

  • You can now Remix Video on Instagram as well as Reels

• Instagram Increases Response Options in Stories Polls

  • Now you’re able to add up to 4 options in the “poll” sticker.

• TikTok is Testing a Slew of New Updates

  • Video Avatars similar to the Apple MeMoji — the avatar will talk and move its facial features in coordination with yours

  • New group chat options

    • TikTok is exploring a Group chat feature with the ability to invite others via a shareable link.

  • Keyword filtering for Feeds

    • TikTok may soon let you add keywords or hashtags to filter out from your feeds. When you add a keyword filter, TikTok will no longer show you videos containing the word in a video’s description or stickers in your FYP/following feeds.

  • New process for screen-sharing within live-streams

    • Screen sharing allows viewers to see what’s on your screen in real-time including camera, audio, notification, and other alerts.

  • Paid creator subscriptions

    • Subscriber-only emotes

    • Subscriber-only commenting

    • Subscriptions to Live Videos

  • Experimenting with audio-only live-streams (Clubhouse style)

  • Another Source: https://www.socialmediatoday.com/news/tiktoks-experimenting-with-new-video-avatar-tools-audio-only-live-streams/617614/

• Pinterest Tests New Idea Pin Highlights to Showcase Specific Content

  • Highlights feature would enable creators to showcase their best idea pins at the top of their profile display. Currently, Idea Pins are posted in the order that they were created on the “Created” tab on your profile page. The new Highlights element would appear above the existing content tabs and below your bio info.

  • Pinterest has confirmed that this is coming. Creators can add as many as 6 highlight folders with up to 20 Idea Pins in each.